# Fortitude Media

> Fortitude Media is the growth team for founder-led B2B firms: website, reputation and pipeline, run by the founders. It was founded by three operators who have built, scaled and sold their own companies, and built the growth firm they wished they could hire.

## About

[About Fortitude Media](https://fortitudemedia.ai/about): the growth team for founder-led B2B firms. Set up by founders, for founders, and run the way we ran our own companies. More than thirty years building web businesses, twenty million members on platforms we built, based in London and Lisbon, more than ten years working together, and ten per cent of every invoice goes to the Fortitude Foundation.

## Who it is for

Founder-led B2B firms with £1m to £20m+ revenue, where the founder still decides. Sectors include professional services, technology and SaaS, fintech, recruitment, and agencies and consultancies. [Who we work with](https://fortitudemedia.ai/for) links to a page for each sector.

## How it starts: five steps

All prices exclude VAT. A client can stop after any step.

1. Growth Review: free. 30 minutes with David Adams, five scores and three fixes in writing.
2. Paid Discovery (optional): £499. One week, every finding under all five lenses, ranked, credited against the first month.
3. Growth Plan: £1,500. Two weeks, one plan, credited against a programme.
4. Focus programme: from £2,500 a month. One problem, one team.
5. Full programme: £5,000 to £8,000 a month for most clients. Website, reputation and pipeline together.

## Services

- [Website That Sells](https://fortitudemedia.ai/website-that-sells): a website buyers, Google and AI assistants can read and recommend. Build £5,000 to £10,000, run from £999 a month.
- [Reputation That Wins](https://fortitudemedia.ai/reputation-that-wins): expert content, coverage, reviews and the founder's LinkedIn, so buyers are given your name. From £1,999 a month.
- [Pipeline That Fills](https://fortitudemedia.ai/pipeline-that-fills): researched outreach, every message written and approved by a person. Set-up £1,500, management £1,000 to £1,500 a month, £500 to £1,000 per meeting held.

## Key facts

Both first steps look at a firm through five lenses: Found, Named by AI, Website, Authority and Pipeline. The Growth Review scores all five and gives three fixes. The Paid Discovery reports every finding under all five, ranked, with the fix written out.

- Found: What Google returns for the questions buyers ask.
- Named by AI: What ChatGPT, Gemini, Claude, Perplexity and Google AI Mode say when a buyer asks who to use.
- Website: Whether each page answers a buyer question, proves it and asks for the next step.
- Authority: Where the firm exists outside its own site: journals, directories, review sites, Reddit, Wikipedia and Wikidata, podcasts, awards, LinkedIn and Companies House, and whether the facts agree everywhere.
- Pipeline: The founder's LinkedIn, the company page and what a buyer sees after the site.

## Growth Review

[Growth Review](https://fortitudemedia.ai/growth-review) is free: a 30-minute call with David Adams, co-founder. The day before, the firm receives a one-page snapshot with five scores and the buyer questions where it is not named. Within two working days of the call it receives the three fixes we would make first, in writing.

## Paid Discovery

[Paid Discovery](https://fortitudemedia.ai/discovery) costs £499 plus VAT, invoiced on day one and credited against the first month of any work that follows. In one week it reports every finding under all five lenses, ranked, in ten chapters of about twenty-five pages: buyer questions, 36 or more recorded answers across ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, who appears instead of the firm and why the engines trust them, Found (what Google returns), the website page by page, the authority footprint across sixteen places with a verdict on each, a content plan, pipeline readiness, the ranked list and a baseline with the order of work for the ninety days, re-measured free at the end. Every fix is written so the firm's own team can ship it.

## Clients

- [Helm Club](https://fortitudemedia.ai/work/helm-club): 1 in 5 new members this year came through an AI recommendation.
- [ID-Pal](https://fortitudemedia.ai/work/id-pal): 0 → 4 UK buyer questions where AI now names ID-Pal.
- [arum](https://fortitudemedia.ai/work/arum): 310 pages rebuilt across three regions, in weeks.
- [TCC Group](https://fortitudemedia.ai/work/tcc-group): 1 week to a plan TCC's own team built the new site from.

## Founders

- [David Adams](https://fortitudemedia.ai/team/david-adams): Co-founder and CEO.
- [Ashley Kenerson](https://fortitudemedia.ai/team/ashley-kenerson): Co-founder.
- [Ross Williams](https://fortitudemedia.ai/team/ross-williams): Co-founder, non-executive.

## Main pages

- [Home](https://fortitudemedia.ai/)
- [What it costs](https://fortitudemedia.ai/what-it-costs)
- [Book a Growth Review](https://fortitudemedia.ai/growth-review)
- [Sample Growth Review and sample Paid Discovery](https://fortitudemedia.ai/sample-report): both documents for a fictional firm, Calderbrook Technology, online and as PDFs. The Growth Review sample is seven pages; the Paid Discovery sample is twenty-one pages, ten chapters, with 28 ranked findings.
- [Example monthly report](https://fortitudemedia.ai/samples/monthly-report): the one-page report every client receives on the first Monday of each month, for a fictional managed IT firm: qualified meetings held, pipeline accepted by sales, where the firm is named in AI answers, and what shipped. Every figure is illustrative.
- [Who we work with](https://fortitudemedia.ai/for): the five sectors, each with its own page.
- [Client work](https://fortitudemedia.ai/work)
- [Team](https://fortitudemedia.ai/team)
- [Sound familiar?](https://fortitudemedia.ai/sound-familiar)
- [Compare your options](https://fortitudemedia.ai/vs)
- [Insights](https://fortitudemedia.ai/insights)
- [The Foundation](https://fortitudemedia.ai/foundation)

## Start here

The guides to read first on being found and named by AI assistants.

- [How do we get ChatGPT to recommend our firm when buyers ask?](https://fortitudemedia.ai/insights/what-is-llm-optimisation): How ChatGPT, Claude, Gemini and Perplexity decide which firms to recommend, what a B2B firm can change, and how to check whether you are being named.
- [What is GEO, and is it just SEO?](https://fortitudemedia.ai/insights/what-is-geo-generative-engine-optimisation): GEO means work to get your firm named in AI answers. Google calls it still SEO. Where the term came from, what really changes and how to judge a GEO agency.
- [Do we still need SEO now that buyers ask ChatGPT instead of Google?](https://fortitudemedia.ai/insights/seo-vs-llm-optimisation): Do B2B firms still need SEO now buyers ask ChatGPT? What to keep, what to stop paying for and what to add so Google and AI assistants both name your firm.
- [We rank first on Google. Why does ChatGPT not mention us?](https://fortitudemedia.ai/insights/google-rankings-wont-protect-you): Ranking first on Google does not make ChatGPT name you. What AI assistants read instead, why keyword pages fail, and how to turn rankings into mentions.
- [How much does AI search optimisation (GEO) cost in the UK?](https://fortitudemedia.ai/insights/ai-search-optimisation-cost-uk): What AI search optimisation costs in the UK, from DIY tracking tools to full programmes, and how to set a budget from what a new client is worth to you.
- [How do we choose a firm to help us get recommended by ChatGPT?](https://fortitudemedia.ai/insights/how-to-compare-ai-optimisation-providers): How to choose a firm to get you recommended by ChatGPT: the questions to ask, red flags, what good reporting looks like and what a provider can guarantee.
- [How do we find out whether ChatGPT is recommending our firm?](https://fortitudemedia.ai/insights/track-ai-recommending-your-business): How to find out whether ChatGPT, Gemini and Perplexity recommend your firm: the questions to track, how often to ask and what to record each month.
- [Why does ChatGPT describe my firm wrongly, and how do I fix it?](https://fortitudemedia.ai/insights/ai-conflicting-information-online): Why ChatGPT, Gemini and Claude get facts about your firm wrong, how conflicting sources cause it, and a four-week plan to make every public source agree.
- [How do AI crawlers read my website, and are we letting them in?](https://fortitudemedia.ai/insights/ai-crawlers-vs-google-spiders): How GPTBot, ClaudeBot and PerplexityBot read your site, how to check robots.txt and your firewall for accidental blocks, and which AI crawlers to let in.
- [Is our website technically ready for ChatGPT and AI search?](https://fortitudemedia.ai/insights/technical-checklist-ai-ready-website): A technical checklist to make your site readable by ChatGPT, Claude and Perplexity: crawler access, JavaScript, headings, schema, titles and dates.
- [Do we need schema markup for AI assistants to understand our site?](https://fortitudemedia.ai/insights/structured-data-schema-markup-ai): Does schema markup help ChatGPT and Google AI understand your firm? The types a B2B firm needs, what changed in 2026 and how to add it without a developer.
- [What should a B2B website include?](https://fortitudemedia.ai/insights/what-should-a-b2b-website-include): What a B2B website must do in 2026: say who you serve, prove it, answer buyers' questions before the call, stay readable by AI and make contact easy.
- [How much does a B2B website cost in the UK?](https://fortitudemedia.ai/insights/real-cost-of-a-website): What a B2B website really costs in the UK over three years: build, hosting, content, support and staff time, and how to compare agency quotes fairly.
- [Which AI assistants do buyers actually use, and how do they differ?](https://fortitudemedia.ai/insights/ai-search-landscape-chatgpt-perplexity-google-claude): ChatGPT, Gemini, Copilot, Claude, Perplexity and Google's AI answers each build replies differently. How each picks sources, and one plan that suits all.
- [What does an article that ChatGPT actually quotes look like?](https://fortitudemedia.ai/insights/anatomy-of-article-cited-by-ai): The nine features of an article that ChatGPT, Perplexity and Google AI Overviews cite, from the opening answer to the byline, and what research supports.
- [Which kinds of PR actually win work for a B2B firm like ours?](https://fortitudemedia.ai/insights/pr-for-b2b-what-works): Which kinds of B2B PR win work for founder-led firms: expert comment, data, bylines and speaking, what wastes money, and how to measure results.
- [How do I get my board to approve budget for AI search?](https://fortitudemedia.ai/insights/business-case-ai-optimisation-board): How to get board approval for AI search spend: evidence of what ChatGPT says today, a break-even from your own figures, monthly measures and a stop point.
- [How can we tell which of our new leads came from ChatGPT?](https://fortitudemedia.ai/insights/attribution-ai-era-track-leads): How to tell which leads came from ChatGPT: what GA4's AI Assistant channel shows, what it misses, and the form and CRM questions that fill the gap.
- [Is cold emailing other businesses legal in the UK?](https://fortitudemedia.ai/insights/cold-email-law-uk-b2b): Yes, for UK companies and LLPs if you say who you are and offer an opt-out. What PECR, UK GDPR and the new £17.5m fines mean for B2B cold email.
- [Why is our website traffic falling when our rankings have not?](https://fortitudemedia.ai/insights/zero-click-search-your-business): Rankings steady but organic traffic falling? AI Overviews and snippets now answer searches on Google. What it means for B2B firms and what to measure now.

## Insights

Every published guide, by topic. Each has a Markdown copy at https://fortitudemedia.ai/insights/md/<slug>.

### [Getting named by AI assistants](https://fortitudemedia.ai/insights/pillar/ai-llm-optimisation)

- [Do we need schema markup for AI assistants to understand our site?](https://fortitudemedia.ai/insights/structured-data-schema-markup-ai)
- [Do we still need SEO now that buyers ask ChatGPT instead of Google?](https://fortitudemedia.ai/insights/seo-vs-llm-optimisation)
- [How do AI crawlers read my website, and are we letting them in?](https://fortitudemedia.ai/insights/ai-crawlers-vs-google-spiders)
- [How do I organise our content so AI assistants see us as the expert?](https://fortitudemedia.ai/insights/topic-clusters-ai-understands)
- [How do we get ChatGPT to recommend our firm when buyers ask?](https://fortitudemedia.ai/insights/what-is-llm-optimisation)
- [How often do we need to publish for AI assistants to notice us?](https://fortitudemedia.ai/insights/how-often-publish-content-ai)
- [What are Google AI Overviews and what do they mean for my firm?](https://fortitudemedia.ai/insights/google-ai-overviews-changing-search)
- [What is domain authority, and do AI assistants actually use it?](https://fortitudemedia.ai/insights/what-is-domain-authority-ai)
- [What is E-E-A-T and why do AI assistants care about it so much?](https://fortitudemedia.ai/insights/eeat-why-ai-cares-more)
- [What is GEO, and is it just SEO?](https://fortitudemedia.ai/insights/what-is-geo-generative-engine-optimisation)
- [Which sources does ChatGPT cite when a B2B buyer asks who to hire?](https://fortitudemedia.ai/insights/ai-optimisation-b2b-vs-b2c)
- [Why does ChatGPT describe my firm wrongly, and how do I fix it?](https://fortitudemedia.ai/insights/ai-conflicting-information-online)
- [Why does ChatGPT ignore our website when we have hundreds of pages?](https://fortitudemedia.ai/insights/ai-penalises-thin-content)

### [Content that gets quoted](https://fortitudemedia.ai/insights/pillar/content-strategy-authority)

- [Can we outsource our content without losing our voice?](https://fortitudemedia.ai/insights/outsourcing-content-brand-voice)
- [Does ChatGPT prefer long articles or short ones?](https://fortitudemedia.ai/insights/long-form-vs-short-form-ai-prefers)
- [Does ChatGPT prefer newer content, and how old is too old?](https://fortitudemedia.ai/insights/content-freshness-recency-ai)
- [Does publishing our own research help ChatGPT recommend us?](https://fortitudemedia.ai/insights/original-research-data-ai-trust)
- [How do we audit our existing content for AI assistants?](https://fortitudemedia.ai/insights/audit-existing-content-ai-readiness)
- [Should our content answer the questions our customers actually ask?](https://fortitudemedia.ai/insights/content-around-customer-questions)
- [Should we build a glossary so AI assistants use us as the reference?](https://fortitudemedia.ai/insights/glossary-knowledge-base-ai-references)
- [Should we turn our webinars and podcasts into written content?](https://fortitudemedia.ai/insights/video-podcast-transcripts-ai-content)
- [What does an article that ChatGPT actually quotes look like?](https://fortitudemedia.ai/insights/anatomy-of-article-cited-by-ai)
- [What makes ChatGPT treat our content as expert rather than marketing?](https://fortitudemedia.ai/insights/what-makes-expert-quality-content)
- [Why does ChatGPT never quote our blog, and how do we fix it?](https://fortitudemedia.ai/insights/why-ai-ignores-most-blog-posts)
- [Will ChatGPT and Google quote content written with AI or for SEO?](https://fortitudemedia.ai/insights/thought-leadership-vs-keyword-stuffing)

### [Press, reviews and being trusted](https://fortitudemedia.ai/insights/pillar/online-pr-authority-building)

- [Are guest articles in trade magazines still worth our time?](https://fortitudemedia.ai/insights/guest-articles-authority-building-ai)
- [Digital PR or traditional PR: which gets a B2B firm named by ChatGPT?](https://fortitudemedia.ai/insights/digital-pr-vs-traditional-pr)
- [Do awards and accreditations make ChatGPT more likely to recommend us?](https://fortitudemedia.ai/insights/awards-accreditations-ai-trust)
- [Do backlinks still matter for ChatGPT and AI search?](https://fortitudemedia.ai/insights/ai-evaluates-quality-referring-domains)
- [Does ChatGPT trust press coverage more than our website or our ads?](https://fortitudemedia.ai/insights/earned-owned-paid-authority-signals)
- [How do we get trade journalists to call us for comment?](https://fortitudemedia.ai/insights/building-relationships-journalists-editors)
- [How do we turn our own data into coverage in the trade press?](https://fortitudemedia.ai/insights/leverage-data-research-press-coverage)
- [How long does PR take to work, and what should a year look like?](https://fortitudemedia.ai/insights/compounding-effect-consistent-pr-12-months)
- [Should the founder post on LinkedIn, and does it help ChatGPT recommend the firm?](https://fortitudemedia.ai/insights/founder-linkedin-chatgpt-recommendations)
- [What does ChatGPT tell candidates about working at my firm?](https://fortitudemedia.ai/insights/ai-search-recruitment-talent)
- [Which kinds of PR actually win work for a B2B firm like ours?](https://fortitudemedia.ai/insights/pr-for-b2b-what-works)
- [Why does ChatGPT sound unsure about our firm, and how do we fix it?](https://fortitudemedia.ai/insights/ai-cross-references-business-sources)

### [Websites that bring work in](https://fortitudemedia.ai/insights/pillar/website-design-performance)

- [Do our B2B buyers really look at our website on their phones?](https://fortitudemedia.ai/insights/mobile-first-design-b2b)
- [Does our website platform affect whether ChatGPT can read our site?](https://fortitudemedia.ai/insights/cms-choice-affects-ai-visibility)
- [Does our website's speed and accessibility really affect enquiries?](https://fortitudemedia.ai/insights/website-accessibility-speed-matter)
- [How do I know whether our website is actually working?](https://fortitudemedia.ai/insights/evaluate-whether-website-working)
- [How do we measure the return we get from our website?](https://fortitudemedia.ai/insights/measure-website-roi-b2b)
- [How much does a B2B website cost in the UK?](https://fortitudemedia.ai/insights/real-cost-of-a-website)
- [How should we organise our website so buyers and AI understand it?](https://fortitudemedia.ai/insights/website-architecture-ux-and-ai)
- [Is our website technically ready for ChatGPT and AI search?](https://fortitudemedia.ai/insights/technical-checklist-ai-ready-website)
- [Should we redesign our website or keep improving the one we have?](https://fortitudemedia.ai/insights/website-redesign-vs-continuous-iteration)
- [Template or custom website: which does a B2B firm need?](https://fortitudemedia.ai/insights/template-vs-custom-website-b2b)
- [What does it cost us to leave our website unchanged for years?](https://fortitudemedia.ai/insights/hidden-cost-static-website)
- [What makes a buyer trust our website enough to get in touch?](https://fortitudemedia.ai/insights/psychology-of-trust-website-conversions)
- [What should a B2B website include?](https://fortitudemedia.ai/insights/what-should-a-b2b-website-include)

### [Meetings and pipeline](https://fortitudemedia.ai/insights/pillar/meetings-and-pipeline)

- [How do we move beyond founder-led sales, and when should we hire our first salesperson?](https://fortitudemedia.ai/insights/beyond-founder-led-sales-first-sales-hire)
- [Is cold emailing other businesses legal in the UK?](https://fortitudemedia.ai/insights/cold-email-law-uk-b2b)
- [What does pay-per-meeting lead generation cost in the UK, and what counts as a meeting?](https://fortitudemedia.ai/insights/pay-per-meeting-cost-uk)

### [How buying is changing](https://fortitudemedia.ai/insights/pillar/ai-first-future)

- [Can we wait a year before doing anything about AI search?](https://fortitudemedia.ai/insights/first-mover-advantage-ai)
- [How is AI changing the way B2B buyers choose suppliers?](https://fortitudemedia.ai/insights/ai-search-change-your-industry)
- [Is being named by ChatGPT cheaper than paying for Google Ads?](https://fortitudemedia.ai/insights/economics-ai-visibility-vs-advertising)
- [Should I still pay a marketing agency now that AI can do the work?](https://fortitudemedia.ai/insights/ai-disrupting-marketing-agency-model)
- [We rank first on Google. Why does ChatGPT not mention us?](https://fortitudemedia.ai/insights/google-rankings-wont-protect-you)
- [What happens when buyers let an AI agent build the shortlist?](https://fortitudemedia.ai/insights/ai-agents-change-b2b-buying)
- [What is Google AI Mode, and how is it different from AI Overviews?](https://fortitudemedia.ai/insights/end-of-ten-blue-links)
- [What should my website do now that visitors arrive pre-sold by AI?](https://fortitudemedia.ai/insights/death-cold-website-visit-ai-funnel)
- [Which AI assistants do buyers actually use, and how do they differ?](https://fortitudemedia.ai/insights/ai-search-landscape-chatgpt-perplexity-google-claude)
- [Why is our website traffic falling when our rankings have not?](https://fortitudemedia.ai/insights/zero-click-search-your-business)
- [Will UK and EU regulation change who AI assistants recommend?](https://fortitudemedia.ai/insights/regulation-ai-search-uk-eu)

### [Sector guides](https://fortitudemedia.ai/insights/pillar/industry-guides)

- [How can a private equity firm tell whether ChatGPT recommends its portfolio companies?](https://fortitudemedia.ai/insights/ai-optimisation-private-equity-vc)
- [How does a B2B fintech get recommended when buyers ask ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-fintech)
- [How does a B2B tech company get recommended when buyers ask ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-technology-companies)
- [How does a commercial property firm get named when businesses ask ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-property-real-estate)
- [How does a construction firm get named when clients ask ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-construction-trades)
- [How does a financial planning firm get named when clients ask ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-financial-advisory)
- [How does a health tech or healthcare supplier get recommended by ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-healthcare-medical)
- [How does an architecture practice get recommended by ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-architecture-design)
- [How does our agency get named when clients ask ChatGPT for one?](https://fortitudemedia.ai/insights/ai-optimisation-marketing-creative-agencies)
- [How does our training company get recommended when HR asks ChatGPT?](https://fortitudemedia.ai/insights/ai-optimisation-education-training)
- [Which accountant does ChatGPT recommend, and why is it not us?](https://fortitudemedia.ai/insights/ai-optimisation-accounting-practices)
- [Which law firms does ChatGPT recommend, and how do we become one?](https://fortitudemedia.ai/insights/ai-optimisation-law-firms)
- [Why does ChatGPT name other debt collection agencies and not us?](https://fortitudemedia.ai/insights/ai-optimisation-debt-collection-credit-management)
- [Why does ChatGPT name the big firms and not our consultancy?](https://fortitudemedia.ai/insights/ai-optimisation-management-consultancies)
- [Why does ChatGPT recommend other energy firms when businesses ask?](https://fortitudemedia.ai/insights/ai-optimisation-energy-utilities)
- [Why does ChatGPT recommend other insurance brokers and not us?](https://fortitudemedia.ai/insights/ai-optimisation-insurance-brokers)
- [Why does ChatGPT recommend other recruitment agencies to employers?](https://fortitudemedia.ai/insights/ai-optimisation-recruitment-agencies)

### [Costs, returns and the business case](https://fortitudemedia.ai/insights/pillar/metrics-roi-business-case)

- [Can we just do content, or do we need PR and a better website too?](https://fortitudemedia.ai/insights/compound-returns-content-pr-ai-together)
- [How can we tell which of our new leads came from ChatGPT?](https://fortitudemedia.ai/insights/attribution-ai-era-track-leads)
- [How do I get my board to approve budget for AI search?](https://fortitudemedia.ai/insights/business-case-ai-optimisation-board)
- [How do we build a simple dashboard to track AI recommendations?](https://fortitudemedia.ai/insights/build-ai-visibility-dashboard)
- [How do we choose a firm to help us get recommended by ChatGPT?](https://fortitudemedia.ai/insights/how-to-compare-ai-optimisation-providers)
- [How do we find out whether ChatGPT is recommending our firm?](https://fortitudemedia.ai/insights/track-ai-recommending-your-business)
- [How much does AI search optimisation (GEO) cost in the UK?](https://fortitudemedia.ai/insights/ai-search-optimisation-cost-uk)
- [What is AI share of voice, and how do we compare with competitors?](https://fortitudemedia.ai/insights/benchmarking-ai-visibility-competitors)
- [What is it costing us not to be recommended by ChatGPT?](https://fortitudemedia.ai/insights/cost-of-inaction-losing-right-now)
- [Will a cheap AI search package get us recommended by ChatGPT?](https://fortitudemedia.ai/insights/cheap-ai-optimisation-doesnt-work)

## Who we work with

[Who we work with](https://fortitudemedia.ai/for): founder-led B2B firms, by sector. Each sector has a guide, a playbook and a founder who leads it.

- [Professional services](https://fortitudemedia.ai/for/professional-services): Buyers ask an assistant for a shortlist before they ask a friend. Be on it.
  - Law firms: guide https://fortitudemedia.ai/insights/ai-optimisation-law-firms; playbook https://fortitudemedia.ai/insights/playbooks/law-firms; sector lead Ross Williams
  - Accounting practices: guide https://fortitudemedia.ai/insights/ai-optimisation-accounting-practices; playbook https://fortitudemedia.ai/insights/playbooks/accounting-practices; sector lead Ross Williams
  - Architecture and design: guide https://fortitudemedia.ai/insights/ai-optimisation-architecture-design; playbook https://fortitudemedia.ai/insights/playbooks/architecture-and-design; sector lead David Adams
  - Financial advice: guide https://fortitudemedia.ai/insights/ai-optimisation-financial-advisory; playbook https://fortitudemedia.ai/insights/playbooks/financial-advice; sector lead Ashley Kenerson
  - Insurance brokers: guide https://fortitudemedia.ai/insights/ai-optimisation-insurance-brokers; playbook https://fortitudemedia.ai/insights/playbooks/insurance-brokers; sector lead Ashley Kenerson
  - Commercial property: guide https://fortitudemedia.ai/insights/ai-optimisation-property-real-estate; playbook https://fortitudemedia.ai/insights/playbooks/commercial-property; sector lead David Adams
- [Technology and SaaS](https://fortitudemedia.ai/for/technology-and-saas): Website, reputation and outbound that get you onto shortlists drawn up by people who have never heard of you.
  - Technology companies: guide https://fortitudemedia.ai/insights/ai-optimisation-technology-companies; playbook https://fortitudemedia.ai/insights/playbooks/technology-companies; sector lead David Adams
- [Fintech](https://fortitudemedia.ai/for/fintech): Proof buyers can check, written for the questions procurement actually asks.
  - Fintech: guide https://fortitudemedia.ai/insights/ai-optimisation-fintech; playbook https://fortitudemedia.ai/insights/playbooks/fintech; sector lead Ashley Kenerson
- [Recruitment](https://fortitudemedia.ai/for/recruitment): A pipeline that does not depend on who picked up the phone this week.
  - Recruitment: guide https://fortitudemedia.ai/insights/ai-optimisation-recruitment-agencies; playbook https://fortitudemedia.ai/insights/playbooks/recruitment; sector lead David Adams
- [Agencies and consultancies](https://fortitudemedia.ai/for/agencies-and-consultancies): The cobbler's children. A programme run by founders who have been there.
  - Management consultancies: guide https://fortitudemedia.ai/insights/ai-optimisation-management-consultancies; playbook https://fortitudemedia.ai/insights/playbooks/management-consultancies; sector lead Ross Williams
  - Marketing and creative agencies: guide https://fortitudemedia.ai/insights/ai-optimisation-marketing-creative-agencies; playbook https://fortitudemedia.ai/insights/playbooks/marketing-and-creative-agencies; sector lead Ross Williams
- Other sectors we know well: sectors we know well outside the five groups.
  - Construction: guide https://fortitudemedia.ai/insights/ai-optimisation-construction-trades; playbook https://fortitudemedia.ai/insights/playbooks/construction; sector lead David Adams
  - Credit management: guide https://fortitudemedia.ai/insights/ai-optimisation-debt-collection-credit-management; playbook https://fortitudemedia.ai/insights/playbooks/credit-management; sector lead Ross Williams
  - Education and training: guide https://fortitudemedia.ai/insights/ai-optimisation-education-training; playbook https://fortitudemedia.ai/insights/playbooks/education-and-training; sector lead Ashley Kenerson
  - Energy: guide https://fortitudemedia.ai/insights/ai-optimisation-energy-utilities; playbook https://fortitudemedia.ai/insights/playbooks/energy; sector lead David Adams
  - Health tech and healthcare suppliers: guide https://fortitudemedia.ai/insights/ai-optimisation-healthcare-medical; playbook https://fortitudemedia.ai/insights/playbooks/health-tech-and-healthcare; sector lead Ashley Kenerson
  - Private equity: guide https://fortitudemedia.ai/insights/ai-optimisation-private-equity-vc; playbook https://fortitudemedia.ai/insights/playbooks/private-equity; sector lead Ross Williams

- [Sector playbooks](https://fortitudemedia.ai/insights/playbooks): every playbook in one place. Each is a free eight-page PDF with the questions buyers ask AI assistants, the sources assistants check in that sector, a ten-question scorecard and a plan for this month.

Full text of every page and guide: https://fortitudemedia.ai/llms-full.txt

## Official profiles

- [LinkedIn company page](https://www.linkedin.com/company/fortitude-media-ai/): Fortitude Media's official company page.
- [Companies House](https://find-and-update.company-information.service.gov.uk/company/17191927): Fortitude Media Limited, company no. 17191927, 5 Missenden Road, Chesham, HP5 1JL.

Contact: hello@fortitudemedia.ai