A website that improves itself, every week.
Fortitude Web Team builds your site on Fortitude Press, our AI-first CMS, then runs it as a department. Pages shipped, links earned, content refreshed, upkeep done. A site that compounds instead of ageing. AI ready by default, so the four AI engines can read it properly.
Before, and after.
The site was launched, then left.
The redesign shipped eighteen months ago. Nobody has changed the homepage since. The blog stopped in March. Half the pages have broken links. The AI engines read the site once, decided you were dormant, and moved on to a competitor.
- The site launches, then ages in public
- Editing anything is a small project every time
- AI engines cannot cleanly read what you sell today
- The site becomes something you apologise for, not something that sells
A site that ships work every week.
Web Team runs your site the way a magazine runs an edition. Fresh pages published, links earned, content refreshed, technical upkeep done. Everything on Fortitude Press so editors cannot break the site, and every page ships AI ready by default.
- New and refreshed pages every week, on the calendar you agreed
- Every page shipped AI ready: schema, structure, citations
- Editors work in Press, so nothing they do breaks the live site
- One team accountable for the site, not five suppliers pointing at each other
How the week actually runs.
- 01
Build on Press
Your site is (re)built on Fortitude Press, our AI-first CMS. Fast, accessible, structured for AI engines by default.
- 02
Weekly edition
Every week the calendar ships: new pages, refreshed pages, PR angles, link work, technical fixes.
- 03
Editors, safely
Your team edits in Press without touching anything that could break the site. Everything they do queues for one-click approval.
- 04
Friday briefing
One page: what shipped, what changed on the four AI engines, what is queued for next week.
Standard actions (publishing scheduled posts, small copy edits, image updates) move to AI Autopilot when you trust them. Anything larger, a new template, a pricing page rewrite, a domain change, still queues for a named human.
The work, in plain terms.
- Builds your site on Fortitude Press, our AI-first CMS
- Ships new pages every week against the calendar agreed at Discovery
- Refreshes existing pages so the four AI engines see what you sell today
- Earns links and PR mentions the AI engines read
- Fixes technical debt: speed, accessibility, broken links, schema
- Keeps everything AI ready by default: structured data, citations, sitemaps
- Lets your team edit safely in Press, without breaking the live site
- Feeds Sentinel with what shipped, so the score moves against real work
What it typically repays.
Web Team runs on Fortitude Press. If you already have a site on WordPress, Webflow or a bespoke stack, Discovery tells you whether to migrate now, run in parallel or leave alone.
A paid Discovery, credited in full.
Every engagement starts with a £1,500 Department Discovery. Two calls with your web owner and the people who will run the work, a written map of the pages worth building or fixing first, and a shortlist of what would repay the fee soonest. Credited in full against your first four weeks.
- An audit of the pages the four AI engines actually read on your site today
- A ranked list of new and refreshed pages, with owners and dates
- A migration plan (or a plan to stay put) if you are on another CMS
- Your voice and style, written down with your own examples
Then Web Team builds and runs. You approve in AI Assisted while you tune the voice and the templates, then move standard shipping to AI Autopilot when you trust the pattern.
Ready to hire this department?
Book a Department Discovery. £1,500, credited against your first four weeks. If you never start, you keep the map.
What we will not pretend.
We do not do speculative redesigns for their own sake. If your site is broadly right and just neglected, we say so and put the £249 a week into content and links, not a new coat of paint. We also do not lock you in: everything Web Team builds on Press is yours to take with you if you ever want to leave.
Have a website that ships every week.
Book a Department Discovery. £1,500, credited in full against your first four weeks of the Web Team.
Book a Department Discovery →