Digital PR vs Traditional PR: What Actually Moves the Needle for AI
Contrast old-school PR with digital PR and understand what creates lasting digital footprints that AI systems actually care about.
Read the guideAll 11 guides in this pillar
Awards, Accreditations and AI Trust
Which awards carry weight with AI systems, how to pursue recognition strategically, and the difference between AI-visible and invisible credentials.
Building Relationships with Journalists and Editors
A playbook for identifying, approaching, and maintaining relationships with key media contacts that drive coverage and authority.
Earned, Owned, Paid: What AI Trusts Most
The trust hierarchy between earned, owned, and paid authority signals, why AI disregards paid content, and how to shift budget toward effective signals.
Guest Articles: Authority Building for AI
How to identify the right publications, craft pitches that get accepted, and structure guest articles for maximum AI authority signal.
How AI Cross-References Your Business Sources
The mechanics of how AI systems verify information by cross-referencing your company across multiple sources, and why consistency matters.
How AI Evaluates the Quality of Your Referring Domains
The quality hierarchy of referring domains: domain authority tiers, editorial vs. directory links, and contextual relevance in AI evaluation.
PR for B2B: What Works and What Doesn't
Map the B2B PR landscape: highest-ROI activities for AI authority, and what to stop wasting money on today.
The Compounding Effect of Consistent PR Over 12 Months
Map the trajectory of authority building with real milestone markers over 12 months of consistent PR and media engagement.
The Link Between Backlinks and AI Confidence Scores
How backlinks from authoritative sources directly impact AI confidence in your business information and recommendations.
Using Data and Original Research for Press
Design, execute, and package lightweight research to attract press coverage that builds AI citation profiles and authority signals.