The short version
This website, fortitudemedia.ai, is owned and run by Fortitude Media Limited, a company registered in England and Wales under number 17191927, with its registered office at 5 Missenden Road, Chesham, HP5 1JL. You can reach us at hello@fortitudemedia.ai.
These terms apply to your use of the site, to the content on it, and to the two services you can ask for through it: the Growth Review and the Paid Discovery. By using the site you accept these terms. If you do not accept them, please do not use the site.
Our services are provided to businesses. If you use the site as a consumer, nothing in these terms affects your statutory rights.
You may use the site for lawful purposes only. You must not try to gain unauthorised access to any part of it, interfere with how it works, introduce anything harmful, or use automated tools to copy substantial parts of it. The staff area of the site is for our team and is not offered to the public.
We aim to keep the site available at all times but do not guarantee it. We may suspend, withdraw or change any part of the site without notice, and we are not liable if the site is unavailable for any period.
Everything on the site, including the text, guides, sample documents, photographs, illustrations, design and code, is owned by Fortitude Media Limited or used under licence, and is protected by copyright and other intellectual property laws.
You may read the site, print or save pages for your own reference, and quote short extracts provided you credit Fortitude Media and link to the page. You may share links to any page. You may not reproduce, republish or redistribute substantial parts of the site, use its content to train or feed an automated system that produces a competing service, or remove any credit or notice from material you copy.
Client names, logos and trade marks on the site belong to their owners and appear with permission. Fortitude Media and the Fortitude mark are trade marks of the Fortitude Corporation group.
The guides and articles on the site describe how buyers find and choose suppliers, how search engines and AI assistants work, and what we think firms should do about it. They are written to be useful, but they are general information and not advice about your business. Markets, search engines and AI assistants change quickly, and what was true when a guide was written may not be true when you read it. Do not rely on a guide as a substitute for a conversation about your own situation, whether with us or anyone else.
We try to keep the site accurate and up to date but make no promise that it is complete, accurate or current, and we accept no liability for loss that results from relying on it.
The sample Growth Review and the sample Paid Discovery on this site are written for a fictional firm, Calderbrook Technology, to show the format and depth of the documents. Every name, figure and finding in them is invented and any resemblance to a real firm is accidental.
Results attributed to named clients elsewhere on the site are real, were measured as described, and have been approved by the client concerned. Past results are not a promise of future results for you or anyone else.
The Growth Review is a free thirty-minute call with a founder, booked through the diary on the site. Before the call we look at your website, two competitors you name, and what search engines and AI assistants say when buyers ask who to use. After the call we send you three fixes in writing.
Booking a Growth Review creates no obligation on you to buy anything, and no obligation on us beyond the call and the written fixes. We may decline or reschedule a booking, for example if the firm is not one we can help or a slot is booked in error, and we will tell you promptly if so. You may cancel or move the call at any time using the link in your confirmation email.
The three fixes are our opinion given in good faith on limited information. They are yours to use as you see fit, and we are not liable for how you use them.
The Paid Discovery is a written readout covering every finding under five lenses (Found, Named by AI, Website, Authority and Pipeline), ranked, with the fix written for each. It costs £499 plus VAT. When you ask for one we will confirm the scope and start date by email; that confirmation, together with these terms, forms the contract.
We invoice on the day we start and payment is due within 14 days. Work normally takes about one week from kick-off to the readout. If you cancel before we start, nothing is payable. Because the work is delivered within days, once we have started the fee remains payable in full. The readout is yours to keep and to implement yourself or with anyone you choose.
If you go on to a programme with us within six months, the £499 is credited against your first month's fee.
The readout reflects what search engines, AI assistants and the public web showed at the time we researched it. Those sources change, and we do not guarantee that a finding will still hold or that a fix will produce a particular result.
The Growth Plan, Focus programme and Full programme are provided under a separate written agreement between you and Fortitude Media Limited, which sets out the scope, fees, term and each party's responsibilities. Where that agreement and these terms differ, that agreement applies to the work it covers.
The site links to other websites, including client sites, LinkedIn profiles and the sites of our sister companies. We do not control those sites and are not responsible for their content or their handling of your data. A link is not an endorsement.
How we handle personal data collected through the site is explained in our privacy policy, and the cookies we use are listed in our cookie policy. Both form part of these terms.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited by English law.
Subject to that, we are not liable for any indirect or consequential loss, or for loss of profit, revenue, business, contracts or goodwill, arising from your use of the site or its content, from a Growth Review, or from a Paid Discovery, whether in contract, tort (including negligence) or otherwise.
Our total liability to you in connection with your use of the site and its free content is limited to £100. Our total liability in connection with a Paid Discovery is limited to the fee you paid for it.
We may change these terms from time to time. The date at the top tells you when they last changed, and the version on the site when you use it is the one that applies. If any part of these terms is found to be unenforceable, the rest continues to apply. A delay in enforcing a term is not a waiver of it. These terms are between you and Fortitude Media Limited and give no rights to anyone else.
These terms and any dispute arising from them or from your use of the site are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Fortitude Media Limited, 5 Missenden Road, Chesham, HP5 1JL. hello@fortitudemedia.ai.