Ten chapters. About twenty-five pages.
- 01Buyer questions
The 30 to 40 questions your buyers ask, and who is named for each.
about 3 pages - 02AI answers, recorded
36 or more answers across five engines, reproducible, with the reasons.
about 3 pages - 03Who appears instead of you
The competitors, where they show up, and why the engines trust them.
about 2 pages - 04Found
Rankings, indexing, speed, schema.
about 1 page - 05Website, page by page
Keep, merge, rewrite or retire. Copy direction for every rewrite.
about 2 pages - 06Authority footprint
Sixteen places outside your own site, with a verdict on each, and the plan to exist in more of the places AI reads.
Google profile · Bing and Apple · Wikidata · vendor partner directories · sector supplier directories · Clutch · industry journals · regional press · Reddit · comparison pages · podcasts · awards · YouTube · founder LinkedIn · one set of facts everywhere · Wikipedia
about 3 pages - 07Content plan
The pages and guides to write, in order, each tied to a question.
about 1 page - 08Pipeline readiness
What a buyer sees after your site: LinkedIn, company page, follow-up.
about 1 page - 09The ranked list
Every finding: impact, effort, who can do it, what we would charge.
about 3 pages - 10Baseline and the ninety days
The numbers today, the order of work for ninety days, and a free re-run at the end.
about 1 page
The Paid Discovery, in full.
A twenty-one-page sample readout for the same fictional firm: the executive summary, thirty-six buyer questions, forty recorded AI answers, who appears instead, the site page by page, sixteen authority places with a verdict on each, the content plan, twenty-eight ranked findings with owners, and the ninety-day order. Tick findings off as you go in the online version.
21 pages · PDF and online
Fictional firm. Real format. Yours to keep.
Every fix is written for a competent team.
TCC’s own team built the new tcc.group to the plan. Nothing in it depends on us.
Most founders hand it back.
The £499 is credited against your first month, and we start the following Monday.
No card on the site: we invoice on day one, VAT added.
How the week runs.
- Day 1
Kick-off, twenty minutes. You tell us the service and two competitors.
- Days 2 to 4
Research and recording. No calls.
- Day 5
The readout: a forty-five minute walk-through with David and the PDF the same day.
- Day 6 onwards
It is yours. Implement it, hand it to any web team, or hand it back to us.
- Day 90
We re-run the numbers, free, so you can see what moved.
Two founders. Two written readouts.
TCC's own team built the new tcc.group to the plan. ID-Pal's fix was live in the first month.
It was not a content problem. TCC's team was publishing good material and one assistant was already leading with it. What failed was underneath: a site organised around internal teams rather than the questions buyers ask, pages that half-answered the same question so neither was cited, and machine-readable data that declared a name, a logo and nothing else.
Read the story ↗
The redirect from northrow.com was technically correct, but nothing on either site told Google or the AI engines that NorthRow and ID-Pal were the same company. NorthRow's years of authority sat outside the merger, and AI was still recommending NorthRow as a separate platform.
Read the story ↗Which step first?
| What you get | Growth Review | Paid Discovery | Growth Plan |
|---|---|---|---|
| Price | Free | £499, credited | £1,500, credited |
| Time | 30 minutes plus the snapshot and the fixes | One week | Two weeks |
| Found | Score | Every finding | In the plan |
| Named by AI | Score and one recorded answer | 36 or more recorded answers | In the plan |
| Website | Score | Page by page | In the plan |
| Authority footprint | Score | Audit and plan | In the plan |
| Pipeline | Score | Readiness check | In the plan |
| What you leave with | Three fixes, ranked | Every finding, ranked, with the fix written | A 90-day plan with costs and owners |
| Who does the work after | You, or us | You, any web team, or us | Us |
No card on the site: we invoice on day one, VAT added.
The short answers.
Founder-led B2B firms that want the full list of what stops buyers choosing them, across Google, AI assistants, their own site, their reputation elsewhere and their pipeline, before committing to anything monthly.
Ten chapters, about twenty-five pages, under five lenses: Found, Named by AI, Website, Authority and Pipeline. Buyer questions, recorded AI answers, who appears instead of you, what Google returns, every page of your site, your authority footprint in sixteen places, a content plan, pipeline readiness, the ranked list of every finding, and a baseline we re-measure free at ninety days.
About a week from kick-off to the readout, for £499 plus VAT. No card on the site: we invoice on day one, VAT added. The fee is credited against your first month if you carry on with us.
Yes. Every fix is written for a competent team, and nothing in it depends on us. TCC's own team built the new tcc.group to the plan.
The Growth Review gives you five scores and the three fixes we would make first. The Paid Discovery gives you every finding under all five lenses, ranked, with each fix written out.
Every finding, ranked and yours.
One week. £499, invoiced on day one with VAT added, and credited against your first month. Ten chapters your team can build from.