25 years of making businesses findable.
Fortitude Media was founded by two people who built and scaled companies on the last era of being found online, and saw the next one coming. We are applying everything we learned, early, to the AI era.
We have seen this movie before.
Every era of the web has had one question that decides who wins: when a buyer goes looking, do they find you? We have built businesses on the answer three times.
Ross founds Rawnet, building websites and digital products for brands including Honda, O2, Honeywell and Castrol, back when having a good website was the edge.
Ross builds and bootstraps an online subscription business to nearly $50M ARR, with cumulative revenues approaching half a billion dollars across two decades. Acquired in 2024. The whole thing built on being found online, profitably, at scale.
Buyers start asking AI instead of searching. The shortlist replaces the results page. Fortitude Media is founded to do for AI visibility what we spent two decades doing for search: measure it properly, then win it.
The platform and the team, on one Vault of how AI engines actually answer. From a free check to a fully managed programme: discoverability, website, content and authority.
The rules we run on.
Measured, or it did not happen
Every piece of work we do is visible in Sentinel, against the number it was meant to move. We hold ourselves to the same chart we sell.
Plain English
No dashboards that need a translator, no reports padded with adjectives. If your board cannot understand it in one read, we rewrite it.
Honest data
The Vault records our own runs on our own question library. Public reports carry their methodology. We never sell or share a customer's configuration.