David Adams
Co-founder and CEO
Runs the firm and the automation that lets a business grow revenue without growing headcount. Thirteen years in SaaS, COO then CRO of a £30m business.
Why we exist
The team we wished we could hire.
We have spent more than thirty years building web businesses: twenty million members on platforms we built, and revenue that came mostly from being found online.
Along the way we hired the agencies. We sat through the decks, read the reports that were not customers, and managed four suppliers on a Friday afternoon. None of them had run a business.
Fortitude Media is what we looked for and could not find: senior people who have been in the chair, one plan, and a number you can judge us on.
The Monday
We have said all of these out loud.
So we build pages that answer what buyers ask, and improve them every month.
Website That Sells ↗“ChatGPT has never heard of us.”
So we get you named where buyers ask who to use, and track it until you are.
Reputation That Wins ↗“I am still our best salesperson.”
So we put decision makers who fit in your diary, briefed, and charge per meeting held.
Pipeline That Fills ↗“We have outgrown word of mouth.”
So we build the reputation that does the introducing when nobody you know can.
Reputation That Wins ↗“Four agencies, and nobody in charge.”
So one team runs all of it, and a founder owns your plan.
How we work ↓“I pay for SEO and do not know what I get.”
So we agree one number to judge us on before we start, and report it every month.
What it costs ↗
How we work
Like founders. Because we are.
- 01
We decide like founders.
No fifty-page brief, no waiting to be told. We get to grips with the business and make the call, then tell you what we did and why.
“They did not ask for a fifty page brief or wait to be told what to do. They got to grips with our business, took ownership of the website as if arum were their own company, and made smart calls along the way.”
Jamie Waller · CEO and Executive Chair, arum - 02
We work the hours the job needs.
A founder's week is not nine to five and neither is ours. arum's 310 pages, across three regions, went live in weeks.
“They reworked all of our content, sharpened the brand so it works properly online, and did it at a speed I did not think was possible.”
Jamie Waller · CEO and Executive Chair, arum - 03
We treat it like our own.
Your website, your reputation and your pipeline get the attention we gave our own companies, and we hand you work your own team can run with.
- 04
We tell you the truth, with a number on it.
Clear success criteria before we start, honest timelines, and where we can measure it ourselves, fees tied to the result.
“They work like founders: they get on with it, and they tell you the truth.”
Dan Brooksbank · Marketing Director, ID-Pal
“I have worked with plenty of agencies over the years, and Fortitude Media is not like any of them. It was obvious from day one that they are founders themselves. They did not ask for a fifty page brief or wait to be told what to do. They got to grips with our business, took ownership of the website as if arum were their own company, and made smart calls along the way. They reworked all of our content, sharpened the brand so it works properly online, and did it at a speed I did not think was possible. For most people, our website is the first time they meet arum. It now does us justice. As CEO, the best thing I can say is that they made my life easier, not harder.”
The founders
Ten years. Three founders.
David, Ashley and Ross have worked together for more than ten years across several businesses, in good years and hard ones. Each brings a different strength to the partnership, and each has sat where you sit.
Fortitude Media is the firm they run together. It also helps fund the Fortitude Foundation, which Ross established to help founders in crisis: ten per cent of every invoice goes there, and it costs you nothing extra.
Ashley Kenerson
Co-founder
Runs the numbers: the research before every call, the measurement after every month, and the truth in between.
Ross Williams
Co-founder, non-executive
Built and ran a subscription business for twenty-one years, bootstrapped. Backs David and Ashley, and established the Foundation.
What we do
Website, reputation and pipeline. One team, one plan, one number.
Start with a free Growth Review. Stop after any step.