Owns the plan
Writes it after the Growth Review, defends it at the monthly meeting, and changes it when the numbers say so.
David spent thirteen years turning a platform into a business. He started on the phones, answering retention calls, and finished as COO and then CRO of a partner-led SaaS company doing £30 million a year.
He came up through every part of it: retention, partnerships, operations and sales. Along the way he built a network of more than 1,500 partners and affiliates, helped more than a thousand brands run on the platform, and grew an advertising network from nothing to more than £2 million a year. He knows what a sales team needs because he has run one, and what a founder needs because he has reported to one.
The last few years have been about automation. David designs the systems that let a B2B firm grow revenue without adding people: research that runs overnight, outreach that a person still writes and approves, and a pipeline that reports itself. He is the reason Fortitude can hand the boring work to software and keep people on the part a buyer sees.
He runs Fortitude with Ashley, from London.
