Cookie policy. What we set, and what you can turn off.

A cookie is a small text file a website stores on your device. It lets the site remember something between pages or visits: that you are signed in, that you closed a message, or which pages you have viewed. Websites also use similar storage built into the browser (local storage and session storage) for the same purposes. This policy covers all of them, and we call them cookies for short.

Cookies set by us are first-party cookies. Cookies set by a supplier whose service runs on our page, such as Google Analytics or the Calendly booking diary, are third-party cookies.

When you first visit the site a small card in the corner asks whether we may use analytics cookies. "Allow analytics" turns Google Analytics on. "Essential only" leaves it off. Either way the card does not come back for six months, and the site works the same.

You can change your choice at any time in the Cookie preferences panel on this page, which the footer of every page links to. If you turn analytics off after allowing it, we stop loading Google Analytics and remove its cookies from your device.

You can also block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the site, such as the staff sign-in, from working.

These are needed for the site to work or to remember a choice you made. They do not track you across other sites.

Name	Set by	What it does	How long
fm-consent	Fortitude Media	Remembers your cookie choice so we do not ask again	6 months
fm-consent-analytics	Fortitude Media (local storage)	A copy of your analytics choice that the site's own scripts read	Until you clear your browser
fm-consent-date	Fortitude Media (local storage)	The date you last saved a cookie choice, shown on this page	Until you clear your browser
fm-quote-bar-closed	Fortitude Media (local storage)	Remembers that you closed the quote bar at the bottom of the page	Until you clear your browser
fm_lead	Fortitude Media (session storage)	Keeps what you typed into a form while you move between pages	Until you close the browser tab
fgp: (several)	Fortitude Media (local storage)	Fortitude Grand Prix only: your best laps, game settings, unlocked circuits, a random identifier for your browser, and the initials, company and email you typed, so you do not have to type them again	Until you clear your browser
fm_user, fm_signin_last_mode	Fortitude Media (local storage)	Sign-in markers for our own team in the staff area; not set for public visitors	30 days
Staff session cookie	Fortitude Media	Keeps a member of our team signed in to the staff area; not set for public visitors	Session

We use Google Analytics 4 to see which pages are read, where visitors come from and what leads to a booking or a note. It helps us decide what to write and what to fix. It runs only after you choose "Allow analytics".

Name	Set by	What it does	How long
_ga	Google Analytics	A random identifier that lets Google count you as one visitor rather than many	2 years
_ga_J4WQ8M9V2K	Google Analytics	Keeps the state of your current visit for our property	2 years

Google receives the pages you view, an approximate location derived from your internet address, your device and browser type, and the random identifier. We have turned on the setting that shortens internet addresses before they are stored, and we keep analytics data for 14 months. Google's own explanation of how it uses data from sites that use its services is at policies.google.com/technologies/partner-sites. Google is based in the United States; how we cover that transfer is in our privacy policy.

Calendly. The Growth Review page embeds a Calendly diary so you can book a call. Calendly may set its own cookies inside that frame to make the booking work and to protect against abuse. They are covered by Calendly's cookie policy at calendly.com/privacy. If you would rather not use the frame, you can write to us instead using the form on the same page.

We do not embed social media buttons, video players or advertising, so no other third party sets cookies on this site.

All modern browsers let you see, block and delete cookies. The controls are usually under Settings, then Privacy. The makers publish guides: Chrome (support.google.com/chrome), Safari (support.apple.com), Firefox (support.mozilla.org) and Edge (support.microsoft.com). If you block all cookies, the site will still display, but the staff sign-in and your cookie choice will not be remembered.

We update this policy when the cookies we use change. The date at the top tells you when it last changed. If we ever add a cookie that needs consent, the consent card will ask you again.