What it costs

Start small. Stop whenever you like.

Five steps. Each one is useful on its own, and each one is credited against the next. All fees exclude VAT.

The five steps and their fees

  1. Step 1

    Growth Review

    Free

    30 minutes with a founder. Three fixes, in writing.

  2. Step 2 · optional

    Paid Discovery

    £499

    One week. Every finding under five lenses, ranked. Yours to keep.

    What it covers ↗
  3. Step 3

    Growth Plan

    £1,500

    Two weeks. One plan, one page. Credited against a programme.

  4. Step 4

    Focus programme

    from £2,500 a month

    One problem, one team, one month at a time.

  5. Step 5

    Full programme

    £5,000 to £8,000 a month

    Website, reputation and pipeline, run by the founders.

See a sample Growth Review and Paid Discovery ↗

Results-based terms

Prefer to share the risk?

Book a Growth Review ↗

We will consider results-based terms where we agree the number up front and can measure it ourselves. Ask us on the call.

The alternative

The alternative is hiring. Here is that bill.

To do this in-house you need about four people. Salary is only the start. Then tax, pension, tools and a recruiter. Then you manage them. All our fees exclude VAT.

Option 1 · Build the team yourself

Four hires. Twelve months.

Marketing manager£56,950
Content and search manager£42,055
Marketing executive£35,046
Sales development rep, base pay only£32,000
Employer National Insurance at 15%£21,908
Minimum employer pension at 3%£4,032
Software and data they need to do the job£12,000
Every year£203,991
Plus in year one: recruiter fees at 20% and laptops+ £39,210
Option 2 · Fortitude

One senior team. One monthly fee.

£5,000 to £8,000a month for most clients. Focus programmes from £2,500. A free 30-minute review and a £1,500 plan come first, and you can stop after either.
  • One senior team and the tools we built, not four generalists
  • Working within weeks, not six months
  • Meetings priced per meeting held
  • A monthly report on what it made
Book a Growth Review ↗
Your break-even, not our promiseA firm whose average client is worth £15,000 at a 50% margin needs about ten new clients a year to cover a £6,500-a-month programme.

Bring your own figures and we will do the sum in front of you, before you spend anything. Salaries are 2026 UK medians from the Ashdown Group guide; employer NI at 15%, pension at 3%, recruiter fees at 20%. Commission, training and your own time are left out.

Questions founders ask

The short answers.

Do fees include VAT?

No, all fees exclude VAT.

Can I stop after any step?

Yes.

What does “credited” mean?

The Growth Plan fee comes off the first month of a programme.

Do I keep the Paid Discovery findings if I go no further?

Yes, the readout is yours to keep and to implement yourselves.

Do you offer results-based terms?

We will consider them where we can measure the result ourselves.

A four person rowing crew in profile at dawn

Growth favours the prepared.

Thirty minutes with a founder. Bring one service you want to grow. Leave with the three things we would fix first.