01 · HELM CLUB · Pipeline and the full programme
The club had the members. It needed the calls.
1 in 5
new members this year came through an AI recommendation
2,000well-matched founders approached every month, each checked against their live LinkedIn profile
10comparison pages, one for every question a founder asks when choosing a peer group
02 · ID-PAL · Reputation That Wins
AI could describe ID‑Pal. It never recommended it.
0 → 4
UK buyer questions where AI now names ID-Pal
6 → 1AI answers still recommending NorthRow as a rival, May to September. The authority is coming home
6 of 6correct answers to "what does ID-Pal do?", every engine, every run
Dan BrooksbankMarketing Director, ID-PalRead the full story ↗Fortitude undertook specialist research and identified the primary cause within the first week of working together and had the fix live in the first month.
03 · ARUM · Website That Sells
A 28-year-old firm's new website. Built as if it were our own.
310
pages rebuilt across three regions, in weeks
215articles, research pieces and news items moved across, going back to 2014
3regional versions: UK and Europe, North America, Australia and New Zealand
Jamie WallerCEO and Executive Chair, arumRead the full story ↗It was obvious from day one that they are founders themselves. As CEO, the best thing I can say is that they made my life easier, not harder.
04 · TCC GROUP · Paid Discovery
Three brands, one group. AI could only see the pieces.
1 week
to a plan TCC's own team built the new site from
36recorded answers from ChatGPT, Gemini and Claude, every conversation kept and reproducible
624pages reviewed, each given a decision: migrate, merge or retire
Our clients. One thing they all said.
They work like founders.
“They work like founders: they get on with it, and they tell you the truth.”
“It was obvious from day one that they are founders themselves.”
