What is a qualified meeting, and what does one cost?
A meeting that took place with a person who owns or materially influences the decision, at a firm that matches the sector, size, geography and exclusions you agreed, who knowingly agreed to a conversation about your offer. You pay a fee per meeting held, £500 to £1,000 set from your contract value, plus management from £1,000 a month. No meeting, no meeting fee.
The right firms never hear from you.
We've outgrown word of mouth.Growth waits for the phone to ring. Nobody in the business goes out to find the next fifty good customers.
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Pipeline is feast or famine.Three months of selling, three months of delivering, then the diary is empty again. Outreach only works when it never stops.
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I delete twenty LinkedIn pitches a week. I'm not going to send them.You are right not to. Automated outreach costs you the reputation you spent twenty years building. The answer is not to stop; it is to write to people properly.
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We automate the boring part. Never the part that shows.
Finding the firm, checking the person, timing the approach, remembering the follow-up: that is what our tools do, overnight, for every prospect. The words, and the reply, are never generated. The message a prospect receives mentions something true about their firm because a person wrote it from the research and approved it before it went.
- Email, systematic. Personalised sequences from warmed domains. Replies sorted and next steps proposed by our tools, a person deciding.
- LinkedIn, done properly. A real, transparent profile run by a named member of our team. Our systems research every prospect overnight; a person reads the brief, writes from it, and approves every message before it goes. We use tools for the timing and the record, never for the words.
- Every reply handled. Objections answered, timing respected, the not-yet-ready nurtured by email until they are.
Backed by presence. The profile the prospect checks is the one our Reputation That Wins work keeps visibly expert. The email and the profile tell the same story.
The message you got this morning, beside ours.
Most founders receive twenty of the left-hand kind a week. Nobody selling automation can put this comparison on their site. We can, because every message we send is built the right-hand way.
Hi [First name],
I came across your profile and was really impressed by what you're doing at [Company]. We help businesses like yours generate 10 to 15 qualified leads a month with our proven system.
Would you be open to a quick 15-minute call this week?
Best,
[Name]
James,
Your managed IT page says you cover multi-site firms, but every case study is a single office. When a finance director asks ChatGPT for a multi-site provider in the Midlands, you're not named. Two smaller firms are.
Twenty minutes to show you the answers? No deck.
Ross
One of these could be sent to anyone. One could only be sent to James.
- We never connect-and-pitch.
- Nothing fires on a timer regardless of what you replied.
- We stop after two unanswered messages.
- We never write to someone we have not researched.
- The profile is real, run by a named person, and every message is approved by a person before it goes.
- Every reply is read by a human the same working day.
- Eighty to a hundred and twenty approaches a month. A spam tool sends that before lunch.
If you have received a message from us, it mentioned something specific about your firm. That is not a coincidence; it is the product.
Written down. Agreed before we start.
Spam operators sell activity. We invoice on a meeting that happened, with a person who fits. So the definition is on the page, and you set the criteria.
- The firm matches the sector, size, geography and exclusions you agreed.
- The person owns or materially influences the decision.
- They knowingly agreed to a conversation about your offer. A connection acceptance is not a meeting.
- The meeting took place. A no-show is rebooked once, free.
- Your team turns up briefed: who they are, what both passes found, what was said, what the buyer asked.
Month one is warm-up. Then meetings, every month.
People own the profile, the message and the judgement. Our technology does the research, the sequencing and the chasing that used to take two juniors.
Weeks 1 to 2Ideal customer and list
A workshop on who buys, why, and who to leave out. Our research tools build the first 300 to 500 firms. Domains warm. Profiles are prepared.
Weeks 2 to 4Two-pass research
Every firm checked, every person checked, a brief written for each one worth approaching. Message frameworks agreed with you, in your voice.
From week 4Outreach and replies
Eighty to a hundred and twenty approaches a month at the lower tier. Every reply handled the same day. Every open thread chased by our follow-up system.
Every meetingBooked, briefed, held
The meeting goes in your diary with a written brief. Afterwards we log whether it passed the criteria, and what it turned into.
Does it work? Ask Helm Club.
new members this year came through an AI recommendation
Qualified calls a week, reported on one page every Monday and checked against Helm's own member records rather than a platform dashboard.
Around 2,000 well-matched founders approached a month across three LinkedIn accounts, each checked against their live profile first.
A pipeline you can see working.
Sector, size, geography, exclusions and what a qualified meeting means, in writing.
Sourced, verified and enriched. Yours to keep, with the conversations and the frameworks.
Sequences written from the research, replies sorted and answered.
Moves: reply rateA real profile run by a named member of our team. Every message written from the brief and approved before it goes.
Moves: meetings bookedWho, what both passes found, what was said, what the buyer asked. Your team walks in prepared.
Moves: meetings heldApproaches, replies, meetings booked, held, passed and why. Counts, not percentages.
Moves: pipeline acceptedCounts, not claims.
We publish counts before rates: prospects researched, replies, meetings booked, meetings held, meetings that passed the criteria.
A small monthly fee. Then pay per meeting held.
Our revenue lines up with your result. A typical client at eight meetings a month pays £7,000 to £9,000: the price of a junior SDR, for senior output. All fees exclude VAT.
Set-up, management, per meeting
- Ideal customer workshop, data build, warm-up and frameworks
- Research, writing, sending and reply handling
- Meeting booked, briefed and logged against the criteria
- Minimum term three months. Month one is warm-up.
With the other two jobs
- Presence and outreach working from the same story
- Content timed to who we are approaching
- One report, one review, one number
The short answers.
No. The research, the checking, the timing and the follow-up reminders are automated, and we are glad they are: that is the boring part. The words are written by a person from what the research found, and a person approves every message before it goes. Email runs as personalised sequences from warmed domains, which is standard and we say so. What we never do is fire a template at a list.
Then there is no per-meeting fee. We also make a first-quarter commitment: if fewer than six qualified meetings are held in months two and three combined, month four's management fee is waived.
You do. The data we sourced, the message frameworks and every thread belong to you if we part ways.
They sell activity, connections or booked calls that often do not happen or do not fit. We invoice on a meeting that was held with someone who meets criteria you set, and we show you the counts every week.
The other two jobs.
Outreach lands harder when the prospect looks you up and finds a firm the assistants already name.
Three things worth reading first.
Fill the diary with the right people.
Thirty minutes with a founder. Tell us who your best customers are. We will tell you how many more of them there are, and what it would take to meet them.