What does a website built for AI search actually involve?
Pages written for the questions buyers actually ask, in the order they ask them. The buyer's question is the heading and the answer is the first paragraph. Prices, timelines, locations and credentials are marked up as facts. Every page carries proof and one next step. Then the site is improved every month from what search data and your sales team tell us.
The site looks fine. It just doesn't bring work in.
Our website undersells us.It lists what you do. It does not answer what a buyer worries about before they call, so they call someone else.
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We rebuilt it two years ago and nothing changed.A rebuild is a project. Being found is a programme. The site was finished the day it stopped improving.
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ChatGPT has never heard of us.Buyers now ask an assistant before they search. If your pages cannot be read as answers, you are not in the shortlist.
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Pages written for the questions buyers actually ask.
Every service page answers the hard questions in the order a buyer asks them: does this fit my situation, what does it cost, what happens when it goes wrong, who else has done it. Written plainly, structured so an AI assistant can quote it.
- Answer-first pages. The buyer's question is the heading. The answer is the first paragraph.
- Structured facts. Prices, timelines, locations and credentials marked up so Google and the assistants can read them as facts, not prose.
- Proof on every page. A named result, a quote, a number and a date. Never a logo wall without a story.
- One next step. A 30-minute call with a founder, not a seven-field form.
Built once. Improved every week.
The website is the vehicle. The loop is the service. Our own platform asks ChatGPT, Claude, Gemini and Google the 40 to 150 questions your buyers ask, every week, and records who gets named. That list drives what we build next.
- Baseline. Day one: where you and your five nearest competitors stand on every buyer question.
- Gap list. Ranked by commercial value, competitor strength and effort. The twelve questions we go after this quarter, and why.
- Build what closes the gap. A new page, a rewrite, a technical fix, or a citation from somewhere the assistants trust.
- Measure the movement. The next run shows whether you are now named. Cause and effect, on one chart, dated.
Four to eight weeks to launch. Then every month after.
A founder owns the plan at every step. Our team and our own technology do the volume behind them: research, drafts, checks, tracking.
Week 1Discovery and baseline
A half-day workshop on who you sell to and why they buy. The same day, the baseline: every buyer question, who is named, and where you are missing.
- Weeks 2 to 3
Positioning and copy
We interview your experts and write the core pages first, before any design. You approve the words on a plain page.
Weeks 4 to 8Design, build and launch
Built on our own AI-first CMS, with structured facts, fast pages and the technical layer the assistants read. Launched with the tracking already running.
Every monthImprove and report
At least one dated, logged improvement a week. Three expert pieces a month. A report on the first Monday with the movement, and a call to decide what is next.
Does it work? Ask arum.
pages rebuilt across three regions, in weeks
All of it reworked in plain English, outcomes first.
Same arum, sharper on screen.
“It was obvious from day one that they are founders themselves. As CEO, the best thing I can say is that they made my life easier, not harder.”
Jamie Waller CEO and Executive Chair, arum
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Everything a website needs, from one team.
Most firms buy these from four suppliers. Nobody owns the result. Here it is one programme, one owner, one fee.
Who you are for, what you promise and why you, agreed before a page is drawn.
Eight to twenty-five pages depending on the tier, each with proof and a next step.
Schema, structured facts, llms.txt, speed and accessibility. The part most agencies skip.
One to six pieces a month, from interviews with your people. Never spun from the web.
Moves: AI answers wonPages rewritten, fixes shipped, conversion paths tightened. You can see the log.
Moves: enquiries from searchFour AI engines, five competitors, every buyer question. On one page, once a month.
Moves: questions where you are namedThree numbers on the first Monday.
A build fee. Then a monthly fee.
Priced like managed IT or managed payroll: a modest onboarding fee, then a fee for keeping it working and improving. All fees exclude VAT.
From £5,000
- Discovery workshop and visibility baseline
- Positioning, structure, design and copy for the core pages
- Our AI-first CMS, technical setup and launch
- Migration of existing content where it earns its place
From £999 a month
- Hosting, maintenance, backups and the CMS licence
- One to six expert pieces a month
- Two to twelve hours of improvements a month, logged
- Tracking across four AI engines and the monthly report
The short answers.
Pages an assistant can read as answers: a question as the heading, the answer first, facts marked up as facts, and a firm the assistants have seen cited elsewhere. It is mostly discipline, not magic, which is why most sites do not have it.
Both happen. If the structure is sound we start the monthly programme on your current site and rebuild pages as they come up. If it is not, we build. The baseline in week one tells us which.
Your experts, through us. A monthly interview becomes the raw material. Our tools produce a first draft, an editor on our team rewrites it, you approve. Nothing is spun from the web and nothing goes live unread.
Your domain, your content and your data are yours. The CMS licence is included while we run the site.
The other two jobs.
A site that answers well earns more when the assistants trust the firm behind it, and when someone is out finding the next fifty good customers.
Three things worth reading first.
How do AI crawlers read my website, and are we letting them in?
31 March 2026
What does an article that ChatGPT actually quotes look like?
31 March 2026
How do I get my board to approve budget for AI search?
22 April 2026
Find out what AI says about you.
Thirty minutes with a founder. We check your site and two competitors before the call. You leave with the three things we would fix first.