The things founders tell us,answered one at a time.

20 sentences we hear from founder-led B2B firms. Pick the one that sounds most like your Monday. Each has its own page: what is really going on, what it is costing you, how to check it yourself, and what we would do in the first 90 days.

20 pagesFree to readNo form
5 of the 20

The website.

Where this usually ends up: Website That Sells.

“Our website undersells us.”

Why does my website make my business look smaller than it is?

“ChatGPT has never heard of us.”

Why does ChatGPT not know my business exists?

“We rebuilt it two years ago and nothing changed.”

Why did our new website make no difference to enquiries?

“Nobody has ever said 'I found you on your website'.”

Why does nobody find our business through our website?

“I'm paying for SEO. I don't know what I get.”

How do I know if my SEO agency is doing anything?

5 of the 20

Reputation and being found.

Where this usually ends up: Reputation That Wins.

“Competitors rank above us. They're worse.”

Why do worse competitors rank above us on Google?

“I asked ChatGPT who to use. We weren't on the list.”

Why doesn't ChatGPT recommend my company when people ask who to use?

“Our best thinking is in our heads.”

How do we turn our experts' knowledge into content when they have no time to write?

“I should post on LinkedIn. I never do.”

Is it worth a founder posting on LinkedIn, and how do you keep it up?

“We're the best-kept secret in our industry.”

How does a well-regarded B2B firm get known outside its own network?

5 of the 20

Pipeline and outreach.

Where this usually ends up: Pipeline That Fills.

“Pipeline is feast or famine.”

Why is our sales pipeline feast or famine, and how do we even it out?

“I am still our best salesperson.”

How do I stop being the only person who can sell in my company?

“We've outgrown word of mouth.”

What do you do when word of mouth isn't enough to grow the business any more?

“We book meetings with people who can't say yes.”

Why do our sales meetings keep being with people who can't make the decision?

“I delete twenty LinkedIn pitches a week. I'm not going to send them.”

Can you do cold outreach on LinkedIn and email without it being spam?

5 of the 20

Running growth at all.

Where this usually ends up: Growth Team programme.

“Four agencies, nobody in charge.”

Should I replace several marketing agencies with one team?

“We've been at £5m for three years.”

Why has my business stopped growing?

“The last agency sent reports, not customers.”

How do I know if my marketing agency is actually working?

“I can't tell what marketing made us.”

How do I work out which marketing is bringing in customers?

“If I took a month off, sales would stop.”

How do I make sales less dependent on me as the founder?

A four person rowing crew in profile at dawn

Say it out loud, and we will answer it.

Thirty minutes with a founder. Bring the one that sounds most like you. Leave with the three things we would fix first, in writing.