Sector playbooks. One for your sector.
A free eight-page PDF that turns one of our sector guides into a working document: the questions your buyers ask AI assistants, the sources those assistants check in your sector, a ten-question scorecard and a plan for this month. Each one is written by the founder who leads that sector.
- Sixteen playbooks
- 8 pages each
- Free PDF
- Written by a founder
Looking for how we work with your sector? See Who we work with ↗
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Six playbooks
Professional services
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Accounting practices
The accounting practice playbook
How to become the accountant ChatGPT names when owners ask
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Architecture and design
The architecture practice playbook
How to become a practice ChatGPT names when clients look for an architect
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Commercial property
The commercial property playbook
How to become a firm ChatGPT names when occupiers, landlords and investors ask who to use
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Financial advice
The financial advice playbook
How to become a planning firm ChatGPT names when clients need help
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Insurance brokers
The insurance broker playbook
How to become the broker ChatGPT names when a business owner asks
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Law firms
The law firm playbook
How to become a firm ChatGPT names when clients ask who to instruct
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One playbook
Technology and SaaS
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Technology companies
The technology company playbook
How to become the software ChatGPT names when buyers ask for a shortlist
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One playbook
Recruitment
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Recruitment
The recruitment playbook
How to become an agency ChatGPT names when employers ask who to use
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Two playbooks
Agencies and consultancies
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Management consultancies
The management consultancy playbook
How a boutique consultancy gets named when buyers ask ChatGPT
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Marketing and creative agencies
The agency playbook
How to become an agency ChatGPT names when clients ask who to hire
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Six playbooks
Other sectors we know well
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Construction
The construction playbook
How to become a contractor ChatGPT names when clients ask for a shortlist
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Credit management
The credit management playbook
How to become the collections firm ChatGPT names to creditors
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Education and training
The training provider playbook
How to become a provider ChatGPT names when HR and L&D ask who to use
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Energy
The energy services playbook
How to become an energy firm ChatGPT names when buyers ask who to trust
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Health tech and healthcare suppliers
The health tech and healthcare supplier playbook
How to become a supplier ChatGPT and Copilot name when NHS, private and employer buyers ask
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Private equity
The private equity playbook
How to tell whether ChatGPT recommends your portfolio companies, and what to do if it does not
- Not on the list?
We work with more sectors than we have playbooks for.
See every sector we cover ↗
What is inside every playbook.
- 01Buyer questionsWhat your buyers ask AI assistants when choosing a firm like yours.
- 02Sources checkedThe sites and sources assistants rely on in your sector.
- 03ScorecardTen questions to see where your firm stands today.
- 04This monthA short plan for what to do first.
Questions about the playbooks.
- What is a Fortitude sector playbook?
- A free eight-page PDF that turns one of our sector guides into a working document: the questions your buyers ask AI assistants, the sources those assistants check in your sector, a ten-question scorecard and a plan for this month.
- Who writes the playbooks?
- Each playbook is written by the founder who leads that sector at Fortitude Media: David Adams, Ashley Kenerson or Ross Williams.
- Are the playbooks free?
- Yes. Every playbook is a free PDF download with no form to fill in.
- How does a playbook relate to its sector guide?
- The sector guide explains the thinking in full. The playbook condenses it into pages you can print, score yourself against and act on this month.















