The energy services playbook
How to become an energy firm ChatGPT names when buyers ask who to trust
For founders and managing directors of UK commercial solar, heat pump, EV charging, energy consultancy, broker and climate tech software firms.
Sector lead for energy at Fortitude Media
Download the playbook (PDF, 8 pages, 1.6 MB) ↗
Finance directors and facilities managers now ask ChatGPT and Copilot which energy firms to trust, and the assistants name the ones they can verify. This playbook shows a UK energy services firm what to publish so its accreditations, projects and measured results are easy to check.
What is inside
- The questions business energy buyers ask assistants
- What assistants check before naming an energy firm
- How to write case studies with measured results
- A ten-question scorecard for your own firm
- A plan for this month and the next ninety days
- How to tell whether it is working
Questions your buyers ask
- Asked an AI assistant
Which commercial solar installers in the Midlands have done 500kW rooftop systems?
- Asked an AI assistant
Heat pump retrofit specialists for schools in older buildings
- Asked an AI assistant
How are energy brokers paid, and how do I see their commission?
- Asked an AI assistant
Does ESOS phase 4 apply to my company, and when is the deadline?
Three of the ten scorecard questions
- Does your homepage state your service, sectors, region and typical project sizes in plain words?
- Do you list every accreditation in text on one page, with registration numbers and the scope each covers?
- Do you say which of your work falls inside MCS and which does not?
The full scorecard, a plan for this month and the next ninety days, and the sources assistants check are in the PDF.
Questions founders ask
Which commercial solar installers in the Midlands have done 500kW rooftop systems?
An assistant can only answer with firms that publish projects of that size in that region. A project list giving site type, location, system size and year is what lets it name you. Systems that large fall outside MCS's solar standard, which covers PV up to 50kWp, so buyers look instead at your electrical accreditation, insurance and comparable projects.
Is the Workplace Charging Scheme still open in 2026?
Yes, for now. GOV.UK says it has been extended for a final year until 31 March 2027, with grants of up to £500 per socket from 1 April 2026, and the installer must be OZEV-authorised. Put the date you last checked on any page that mentions it, because this is its final year.
Should an energy services firm publish its prices?
Yes, as ranges with dates. Buyers ask assistants what commercial solar, heat pumps or EV charging cost, and an assistant can only quote figures it can find. Give typical ranges for the project sizes you do most, explain what moves the price and date the page. Saying when a project does not make sense reads as expertise.
How do we publish savings without overpromising?
Separate forecasts from measured results and state the period. If a project underperformed, say why. Avoid "save up to" figures that cannot be traced to a project. Explain whether savings account for tariff changes, and let a named client confirm the result in their own words.
Read the full guide
Sector guides · 10 min read
Why does ChatGPT recommend other energy firms when businesses ask?
Finance and facilities directors now ask ChatGPT who should install their solar, broker their contract or handle ESOS. Here is what AI assistants check before they name an energy firm.
- What makes ChatGPT treat our content as expert rather than marketing?12 min
- Do awards and accreditations make ChatGPT more likely to recommend us?12 min
- Is our website technically ready for ChatGPT and AI search?12 min
- How do we find out whether ChatGPT is recommending our firm?12 min
- How does a construction firm get named when clients ask ChatGPT?10 min
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