118 researched approaches. 14 replies. 12 meetings booked, 11 held, 9 passed the agreed criteria. 3 proposals requested.
- Managed services page rebuilt around switching risk
- Two multi-site case studies published
- Pricing page with honest ranges live
- Three expert pieces from the month's interview
- One trade press placement earned
- Founder profile: seven posts, one longer piece
- Competitor ANamed by 4 of 4
- Your firmNamed by 3 of 4 · New
- Competitor BNamed by 2 of 4
Five more buyer questions name you this quarter. 26 still to win, ranked by value.
Do more of: multi-site stories, which produced four of the nine qualified meetings. Stop: the generic newsletter, which produced none. Decide: whether to open a second target list in the East Midlands.
Why one page.
A board can read it in two minutes. It reports counts before rates, and results before activity. If a number is not moving, the report says so, and the monthly review decides what to stop.
Helm Club's CEO gets his on one page every Monday and reads it in five minutes.
Growth favours the prepared.
Thirty minutes with a founder. Bring one service you want to grow. Leave with the three things we would fix first.