New·AI Departments: whole teams, run by AI, from £115 a week.See the seven →
ABOUT FORTITUDE MEDIA

When your buyers ask AI who to use, one name comes back. Our job is making it yours.

We are not a visibility tool, and we are not an agency. Tools show you a score and leave the homework; agencies sell work they cannot measure. We do the whole job: make you the name AI recommends, and prove it moved. And the AI machine we built to do it can run whole departments of your company too, from £115 a week, with a named human accountable. Built by two operators who have spent 25 years winning the moment a buyer goes looking.

Run your free check → Meet the founders →
20m+members on platforms our founders built and scaled
$350m+cumulative revenue generated, almost all from being found online
5,000+brands already tracked in the Vault, our record of AI answers
£115/wkwhere an AI department starts. Weekly pricing, cancel anytime
WHY WE EXIST

Buying decisions now form inside AI answers, mostly invisibly. And the cost of running a good company has quietly fallen for anyone prepared to rebuild around AI. Most businesses can see neither. We exist to put both to work for our clients.

Our vision

A market where the companies doing the best work are the names AI recommends, and where no good business loses deals it never saw, or carries overhead it no longer needs.

Our mission

To make our clients the brands AI recommends, then equip them to run like AI-first companies: measured honestly, worked by AI, with a named human accountable for every result.

WHAT WE DO

One company, both sides of the shift.

The AI era changed how you are found and what a company costs to run. We work both sides, and every engagement reports to a number: the score Sentinel publishes, or the outcomes your department reports every Monday.

Be found

The name in the answer

When your buyers ask AI who to use, two or three names come back and the deals follow them. Sentinel shows exactly where you stand and what to fix. Forge is our team doing that work for you, measured on the same chart we show you.

  • Sentinel from free, plans £99 to £999 a month
  • Forge managed programme from £3,950 a month
  • Free check: your score in about two minutes
Sentinel · Forge →
Be built

A site that compounds

The Web Team builds your site on Press, our AI-first CMS, then runs it as a department: fresh pages published, links and PR earned, upkeep done weekly. A site that gets stronger every month instead of dating from the day it launched.

  • Web Team from £249 a week
  • Built on Press, structured for AI by default
  • Your content, your domain, yours to keep
Web Team · Press →
Be run

Departments without headcount

Seven departments run by AI and judged on outcomes: every call answered, every enquiry chased, every ticket resolved, your marketing worked daily, one plain-English report every Monday. A named human stays accountable for each one.

  • From £115 a week, billed monthly, cancel anytime
  • Starts in AI Assisted mode: you approve every action
  • Department Discovery £1,500, credited in full
The seven AI Departments →
Every engagement starts with evidence, not a pitch. A free check or a credited Discovery first, so you see the gap before you spend anything real.
WHAT WE MAKE

Three products, one thesis.

Everything we sell runs on software we built and use ourselves. That is why the economics work at these prices.

Fortitude Sentinel

Flagship

Sees how ChatGPT, Claude, Gemini and Google AI Overviews recommend you and your rivals, on the questions your buyers actually ask. Every check feeds the Vault, so most categories come with history already recorded before you arrive.

4 engines measured · 5,000+ brands in the Vault · from free

Fortitude Press

AI-first CMS

The publishing system behind every site we build and run. Clean markup, structured data and AI-readable pages by default, so the content our Web Team ships is content the engines can actually read, cite and recommend.

Powers the Web Team and every Forge build

Fortitude Send

Outbound engine

Email infrastructure at serious scale: domain warm-up, load balancing across providers and automated deliverability protection. It is the engine behind our New Business and Inbound departments, and behind our own outreach.

10m+ contacts under management · runs of 5m to 10m recipients
THE STORY

We have seen this movie before.

Every era of the web has had one question that decides who wins: when a buyer goes looking, do they find you? We have built companies on the answer three times, and sold two of them.

  • 1998

    The agency era

    Ross founds Rawnet, building websites and digital products for brands including Honda, O2, Honeywell and Castrol, back when a good website was the edge. Rawnet grows past 70 people and is sold in 2016.

  • 2003

    The search era

    Ross founds Venntro Media Group and bootstraps it, with no outside capital, into Europe's largest privately owned online dating business: 20 million members, 55,000+ sites powered, 200+ people across 20+ markets. Built almost entirely on being found online, profitably, at scale.

  • 2024

    The exit

    Venntro is acquired by Ambervine. Twenty five years of search-era visibility, banked. The lesson underneath it all: the channel changes every decade, the question never does.

  • 2025

    The recommendation era

    Buyers stop searching and start asking. The shortlist replaces the results page. Ross and David found Fortitude Media to do for AI visibility what they spent two decades doing for search: measure it properly, then win it.

  • 2026

    The full stack

    Sentinel, Forge, Press, Send and the seven AI Departments. The realisation that changed the company: the same AI shift that decides who gets found also decides what a company costs to run. So we built for both sides, and we run on it ourselves.

OPERATORS, NOT THEORISTS

We run on what we sell.

The strongest reference client we have is us. Fortitude is a deliberately small senior team running a multi-product company, because our own departments do the rest.

  • Our new business runs on our New Business department. The research, the outreach and the follow-up you would receive as a prospect of ours is the same machine we sell, sending as us.
  • Our own site runs on Press and the Web Team. The pages you are reading are published, linked and maintained by the department you can hire.
  • Our reporting runs on the AI Analyst. The founders read the same Monday page our clients get, produced the same way.
  • Our cost base is the proof. A site that took an agency three months and £30,000 takes our Web Team days. That is not a discount. It is a different cost base, and it is exactly the shift we help you capture before your competitors do.

We spent twenty years on the other side of the invoice: hiring the agencies, the content retainers, the PR firms. Fortitude is the company we wish we could have hired.

RUNNING AT OURS, TODAY
  • New Businessprospecting and outreach, as us
  • Inboundevery enquiry answered in about a minute
  • Online Marketingour channels, worked daily
  • Web Teamthis site, on Press
  • AI Analystthe founders' Monday page
THE FOUNDERS

Built, scaled, sold. Then started again.

Two operators, twenty five years, two exits between them. Not generalists who read about AI last week.

David Adams, CEO and co-founder of Fortitude Media

Thirteen years inside B2B technology and subscription platforms, from retention rep to COO and CRO. Managed more than $30m in revenue across 1,500+ partner relationships, built an advertising network from zero to £2m in its first year, and has run revenue operations for more than 100 B2B clients including Bauer Media and Global Radio. Founding partner at Lucennio Consultancy.

  • Two C-suite roles: COO and CRO
  • Platform work powering 1,000+ subscription brands
  • GTM automation and AI sales systems specialist
At Fortitude: visionary CEO and GTM automation expert for forward-thinking B2B brands.
LinkedIn davidadamsofficial.com
Ross Williams, investor and co-founder of Fortitude Media

Ross Williams

Investor and Co-founder · Read insights by Ross →

Building online since 1998. Founded Rawnet (Honda, O2, Honeywell, Castrol), then founded Venntro Media Group in 2003 and bootstrapped it to $50m revenue, $6m profit and 20 million members before it was later subsquently acquired by Ambervine in 2024. Author of Subscribe and Conquer, the business bible for building subscription businesses.

  • EY Entrepreneur of the Year, 2013
  • IoD Director of the Year, 2016
  • Sunday Times Fast Track 100, three consecutive years
  • Deloitte Technology Fast 50
At Fortitude: co-founder, investor and product vision.
LinkedIn rosswilliams.com Reformed Entrepreneur
Founders profiled in ForbesFinancial TimesThe TimesThe TelegraphThe Sunday TimesManagement Today
HOW WE WORK

The rules we run on.

Working rules, not poster words. Each one is checkable against any report we send or any department we run.

Numbers over adjectives

If we cannot measure it, we do not claim it. The product is a score that moves and a report you can take to the board, not a promise that glows.

A named human, always

Every AI department has a named person accountable for its outcomes. AI does the work. A human owns the result, and you know who they are.

Assisted before Autopilot

Every department starts with you approving every action. Autopilot is earned, action type by action type, and regulated sectors get Compliance Guardrails with every action logged.

Show our working

Every report carries its methodology and its date. The Vault publishes in public. Authority is demonstrated, not asserted.

Honest prescriptions

Most of the sites we audit do not need rebuilding, and we say so. We diagnose before we prescribe, which is why we are believed when we do prescribe.

The risk stays with us

Weekly pricing, billed monthly, cancel anytime. Discovery fees credited in full. If we stop earning the work, you stop paying for it. And when something is out of scope, we say no and point you to who is better.

START WITH EVIDENCE

Find out what AI says when your buyers ask.

About two minutes, all four engines, no card. Your score, the names recommended instead of you, and the questions worth winning back. Then, if you want the wider conversation, book a Department Discovery and see what your company could stop paying for.

Run your free check → Book a Discovery · £1,500, credited →

Fortitude Media Limited, Chesham, England. Company no. 17191927. Part of the Fortitude Group. Messages route to the founders, not a sequence.

Contact

Tell us what you are trying to be found for.

Sentinel sees it. Forge changes it. Whether you want to try the software, hand it to a team, or just compare notes on AI visibility, you will get a reply from someone who actually does the work.

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