25 years of making businesses findable.
Fortitude Media was founded by two people who built and scaled companies on the last era of being found online, and saw the next one coming. We are applying everything we learned, early, to the AI era.
We have seen this movie before.
Every era of the web has had one question that decides who wins: when a buyer goes looking, do they find you? We have built businesses on the answer three times.
Ross founds Rawnet, building websites and digital products for brands including Honda, O2, Honeywell and Castrol, back when having a good website was the edge.
Ross builds and bootstraps an online subscription business to nearly $50M ARR, with cumulative revenues approaching half a billion dollars across two decades. Acquired in 2024. The whole thing built on being found online, profitably, at scale.
Buyers start asking AI instead of searching. The shortlist replaces the results page. Fortitude Media is founded to do for AI visibility what we spent two decades doing for search: measure it properly, then win it.
The platform and the team, on one Vault of how AI engines actually answer. From a free check to a fully managed programme: discoverability, website, content and authority.
Tell us what you are trying to be found for.
Sentinel sees it. Forge changes it. Whether you want to try the software, hand it to a team, or just compare notes on AI visibility, you will get a reply from someone who actually does the work.