The short answer
GeekyIQ and Fortitude Media are the two UK companies that pair an AI visibility platform with human expertise, and they arrived from opposite directions: GeekyIQ is a product built by Geeky Tech, a B2B SEO agency founded in 2010, while Fortitude Media is a product company with its own delivery team. The structural difference is the pricing ladder. GeekyIQ jumps from a free Sample tier to £1,499 per month with nothing in between, and human help is metered at £250 per strategist hour; Fortitude runs a continuous ladder (£0, £199, £499 and £999 per month, a £1,500 Discovery, then Forge managed delivery from £3,950 per month) where work is sold as outcomes from a monthly delivery pool, not hours. Fortitude also hands new customers up to twelve months of their category's AI answer history on day one, which GeekyIQ does not offer. If you are an enterprise team with £1,499 per month of budget and an SEO-led plan, GeekyIQ is a credible choice; if you want a way in at any budget and one company accountable for moving the number, that is what we built.
What is GeekyIQ?
GeekyIQ is the AI visibility platform built by Geeky Tech, a B2B tech SEO agency founded in 2010 and based in Guildford, Surrey, with 11 to 50 staff. It positions itself as the "first managed SEO-powered GEO platform", aimed at enterprise teams, and at the time of writing it is in staging with Geeky Tech clients including Osano, Laravel, Alacriti and Shieldpay.
The product tracks five AI engines: ChatGPT, Claude, Gemini, Perplexity and Google AI. It scores brands across six dimensions (visibility, clarity, accuracy, citation strength, competitor benchmark and entity recognition), runs AI readability audits, and includes content brief and generation tools. Strategist time from the Geeky Tech team can be bought by the hour on top.
That hybrid shape matters. Most of the market is either a tool that stops at recommendations or an agency that starts at a retainer. GeekyIQ and Fortitude both decided buyers need the platform and the people. They reached that conclusion as an agency that built a product. We reached it as a product company (Fortitude Sentinel) that built a delivery team (Fortitude Forge). The rest of this page is about what that difference means in practice.
How much does GeekyIQ cost?
GeekyIQ publishes three tiers, which deserves credit in a market where "book a demo" is the default:
- Sample, free: 10 prompts, 5 content credits, 5 competitor domains and 2 strategist credit hours.
- Business, £1,499 per month: 250 prompts, 25 content credits and 2 strategist hours.
- Enterprise, £2,499 per month: 500 prompts, 50 content credits and 5 strategist hours.
All tiers include unlimited users with no per-seat charges and 5 competitor domains, and paid tiers carry a 30-day trial. Extra expert time costs £250 per strategist hour, £900 for four hours or £2,000 for ten, with a custom retainer above that which migrates into Geeky Tech's managed services.
Notice the shape of that ladder: £0, then £1,499. There is no rung between a free sample and an enterprise commitment. That gap is where many UK firms actually live, and it is the single biggest structural difference between the two companies.
GeekyIQ vs Fortitude Media: side by side
| GeekyIQ | Fortitude Media | |
|---|---|---|
| Entry price | Free (Sample tier) | Free (AI Visibility Check, then Sentinel Free) |
| First paid tier | £1,499/mo (Business) | £199/mo (Sentinel Basic) |
| Full ladder | £0, £1,499/mo, £2,499/mo, custom retainer | £0, £199/mo, £499/mo, £999/mo, ~£1,500 Discovery (one-off, credited back if you proceed), Forge from £3,950/mo |
| Engines tracked | 5: ChatGPT, Claude, Gemini, Perplexity, Google AI | 5: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews |
| Claude coverage | Yes | Yes |
| Category history on day one | No | Up to 12 months of your category's history at signup |
| Human help | 2 to 5 strategist hours included on tiers; extra at £250/hour (£900 for 4, £2,000 for 10) | Forge: monthly delivery pool sold as outcomes; every Forge plan includes Sentinel Pro |
| Managed delivery | Custom retainer migrating to Geeky Tech managed services | Forge Growth £3,950/mo, Scale £6,950/mo, Enterprise from £11,950/mo |
| Trial | 30-day trial on paid tiers | Free tier with monthly refresh, no time limit |
| Built for | Enterprise teams, SEO-led | UK B2B companies at every stage of budget |
What GeekyIQ does well
Three things stand out, and they are worth saying plainly.
Transparent pricing, all the way up. GeekyIQ publishes every number: tier prices, prompt counts, content credits, even the hourly rate for expert time. In a market where most enterprise tools hide pricing behind a demo call, that is rare and it builds trust. Buyers can budget before they ever speak to sales.
Five-engine coverage including Claude. Plenty of well-funded rivals skip Claude entirely. GeekyIQ tracks ChatGPT, Claude, Gemini, Perplexity and Google AI, which matches the broadest coverage in the UK market and beats several larger suites.
A scoring framework with real depth. Scoring across visibility, clarity, accuracy, citation strength, competitor benchmark and entity recognition goes well beyond counting mentions. Paired with AI readability audits and content tooling, it reflects a B2B tech SEO record at Geeky Tech that goes back to 2010. The free Sample tier even includes two strategist credit hours, which is a generous way to let buyers test the human side of the offer.
Where Fortitude is different
The ladder is continuous. GeekyIQ's pricing goes from £0 to £1,499 per month in one step. Ours runs free check, Sentinel Free, £199, £499, £999, a roughly £1,500 Discovery (credited back if you proceed) and Forge from £3,950 per month. We have not found another UK provider that combines a tracking platform and a managed delivery service on one continuous ladder from free to full service. A firm can start at £199 and never face a cliff-edge decision.
Outcomes, not metered hours. GeekyIQ sells human help at £250 per hour. Forge sells a monthly pool of delivery (content, digital PR, and websites rebuilt on the Fortitude Framework) quoted as human-equivalent time at roughly half human-equivalent cost. The equivalent in-house team runs £165k to £255k per year. When you buy hours, the meter is the deliverable. When you buy outcomes, the chart is.
History on day one. The Registry is our longitudinal record of how AI engines answer canonical buyer-intent prompts in each category, built from our own runs on our own prompt library (never customer prompts or account data). New customers get up to twelve months of their category's history at signup. GeekyIQ has no equivalent data asset, so every engagement starts from a blank baseline.
One company, one chart. The same company that measures your AI visibility does the work and is accountable to the same chart. If you are weighing a tool against an agency, our guide to choosing a tool, an agency or both walks through that decision, and our piece on how to compare AI optimisation providers gives you the questions to ask any vendor, including us.
Choose GeekyIQ if... / Choose Fortitude if...
Choose GeekyIQ if:
- You are an enterprise team with budget for £1,499 or £2,499 per month and you want a 30-day trial before committing.
- Your strategy is SEO-led and you want a platform shaped by a B2B tech SEO agency with form since 2010.
- You value metered access to named strategists and prefer paying by the hour for advice.
- Unlimited users with no per-seat charges matters across a large team.
Choose Fortitude if:
- You want a paid starting point under £1,499 per month: Sentinel runs at £199, £499 and £999.
- You want history, not a blank baseline: up to twelve months of your category's AI answer record on day one.
- You want the work done, not just advised on, with delivery sold as outcomes from a monthly pool rather than hours on a clock.
- You want one accountable company from first free check to full managed service, measured on the same chart you see. Our piece on tracking whether AI recommends your business shows what that measurement looks like.
For the wider field beyond these two, see our comparison of AI visibility tools for UK B2B.
Frequently asked questions
How much does GeekyIQ cost?
GeekyIQ has a free Sample tier, then two paid tiers: Business at £1,499 per month and Enterprise at £2,499 per month, both with a 30-day trial. Extra expert time costs £250 per strategist hour, £900 for four hours or £2,000 for ten, with a custom retainer above that.
Is there a GeekyIQ alternative priced between free and £1,499 per month?
Yes. Fortitude Sentinel has paid tiers at £199, £499 and £999 per month, all tracking five engines including Claude, with up to twelve months of category history included at signup. Cheaper monitoring-only options also exist, such as Otterly.AI from $29 per month and HubSpot AEO at $50 per month.
Does GeekyIQ track Claude?
Yes. GeekyIQ tracks five engines: ChatGPT, Claude, Gemini, Perplexity and Google AI. Fortitude Sentinel also tracks five: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. On engine coverage the two products are well matched.
What is the main difference between GeekyIQ and Fortitude Media?
The pricing ladder and how human work is sold. GeekyIQ moves from free to £1,499 per month with nothing in between and meters expert help at £250 per hour. Fortitude runs a continuous ladder from free through £199, £499 and £999 per month to managed delivery from £3,950 per month, where work is sold as a monthly pool aimed at outcomes rather than billed hours.
Does GeekyIQ do the work for you?
Partly. Paid tiers include two to five strategist hours per month, you can buy more at £250 per hour, and a custom retainer migrates into Geeky Tech's managed services. Fortitude Forge is a managed service from the start: content, digital PR and web work delivered by our team from a monthly pool, with every Forge plan including the Sentinel Pro platform.
See where you stand first
Before you choose either company, run our free AI Visibility Check. It shows how the five engines answer when buyers ask about your category today, it takes minutes, and nobody will chase you with a sales call. If GeekyIQ turns out to be the better fit for your situation, their site is here and we mean it when we say they are a credible choice.