AI Visibility Tools Compared for UK B2B (2026)

The short answer#

There is no single best AI visibility tool for UK B2B companies; the right choice depends on budget and on whether you need the work done as well as measured. For monitoring on a small budget, Otterly.AI ($29/mo) and HubSpot AEO ($50/mo) are the cheapest starts. Teams already paying for Semrush or Ahrefs can add AI tracking to a suite they know. Profound and Peec AI are the strongest pure-play platforms, with enterprise and European marketing-team centres of gravity respectively. Only three providers in this comparison pair a platform with human expertise (GeekyIQ, Searchable and Fortitude Media, all UK-based), and of those, Fortitude is the one we have found that runs a continuous ladder from free to full managed delivery and hands new customers up to twelve months of category history on day one. We are one of the nine, so read the table and decide for yourself.

How we compared#

All prices and features below were checked against each provider's public pricing pages and announcements on 10 June 2026. We quote each company's own currency rather than converting. Where a fact could not be verified from public sources (some engine lists and plan limits change quickly), the table says "verify" rather than stating a guess. We are a participant in this market, which is exactly why the method is strict: facts from public pages, dates shown, competitor sites linked, corrections welcome. The same method behind every page in this series is documented at /methodology.

The master comparison table#

Nine tools, three families. The profiles below follow that grouping.

Hybrid: platform plus people#

These three combine software with human expertise, and all three are UK companies. If your question is "who will help us act on this?", start here.

GeekyIQ#

GeekyIQ is the platform built by Geeky Tech, a Guildford B2B tech SEO agency founded in 2010. It tracks five engines including Claude, scores brands across six dimensions (visibility, clarity, accuracy, citation strength, competitor benchmark, entity recognition), and publishes every price: free Sample tier, Business at £1,499/mo, Enterprise at £2,499/mo, expert time at £250 per strategist hour. All tiers have unlimited users and paid tiers carry a 30-day trial. The transparent pricing and the agency depth behind it are real strengths. The gaps: nothing between £0 and £1,499, hourly metering for human help, and no longitudinal data asset. Full breakdown: Fortitude vs GeekyIQ. Their site: geekyiq.com.

Searchable#

Searchable launched in January 2026 from London, founded by Chris Donnelly (Verb Brands, Lottie) with Sam Hogan and Arya Nagabhyru, and has raised £10.3 million led by Headline on top of a €3.4 million pre-seed. It tracks five engines including Claude, claims 12,000+ users, and goes beyond monitoring with AI-generated content briefs, articles and technical audits. Plans run $50 to $400 per month with a free visibility report as the front door; verify current plan limits on their site as the product moves fast. The catch for B2B buyers: the content is AI-generated for your team to own and ship, and public case studies skew DTC and ecommerce. Full breakdown: Fortitude vs Searchable. Their site: searchable.com.

Fortitude Media (us)#

Fortitude Media makes B2B companies the brands AI recommends. Fortitude Sentinel tracks five engines including Claude across a ladder of free, £199, £499 and £999 per month; Fortitude Forge is the managed service (content, digital PR, websites rebuilt on the Fortitude Framework) from £3,950 per month, at roughly half the cost of the £165k to £255k equivalent in-house team. Two things set us apart in this table: every new customer gets up to twelve months of their category's AI answer history from our Registry at signup, and the ladder is continuous from free check to full delivery, with a ~£1,500 Discovery (credited back if you proceed) bridging the two. Deepest history is UK B2B today; tracking is global. More at why Fortitude.

Pure-play platforms#

Software-only AI visibility specialists. Excellent measurement, no delivery arm; your team or your agency acts on what they find.

Profound#

Profound is the category leader. Founded in New York in 2024, it has raised $155 million including a $96 million Series C in February 2026 at a $1 billion valuation, and serves 700+ enterprise customers including Target, Walmart, U.S. Bank, MongoDB and Figma, with a claimed 10% of the Fortune 500. Pricing starts at $99/mo for ChatGPT-only tracking, growth plans run $399 to $499/mo, and full 10+ engine coverage is custom enterprise. It also publishes the free weekly Profound Index across 12 US industries, built from a 400M+ real-conversation dataset. For a US enterprise brand it is the obvious shortlist entry. For a UK B2B firm, the index categories lean consumer and the sales motion is enterprise. Full breakdown: Fortitude vs Profound. Their site: tryprofound.com.

Peec AI#

Peec AI came out of Antler's winter 2024 cohort in Berlin, launched in February 2025, and has grown fast: roughly $29 million raised including a $21 million Series A, around $10 million annualised revenue reported by TechCrunch in May 2026, 85 staff and a New York office. Plans run €90 to €499 per month with unlimited users on every tier. The product covers six to seven engines (Claude is not on its listed engines), with prompt tracking, sentiment, citations, a Looker Studio integration and an Actions feature that clusters owned versus earned media opportunities. Agency adoption is strong. There is no services arm and no category history hand-out. Full breakdown: Fortitude vs Peec AI. Their site: peec.ai.

Otterly.AI#

Otterly.AI is the budget on-ramp, from $29 per month. The Austrian company was founded in 2024 by Thomas Peham, Klaus-M. Schremser and Josef Trauner (who exited Usersnap), runs lean, and has built a 30,000+ user base, a Semrush technology partnership and a European Search Awards 2026 win. What it does well is exactly what it promises: the lowest-friction, most affordable way to start monitoring AI search, with fast setup. It is monitoring-first by design: no services, no history hand-out, and you should verify the current engine list with them before buying. Full breakdown: Fortitude vs Otterly.AI. Their site: otterly.ai.

SEO suites and mass market#

AI visibility as a feature inside something you may already pay for. Strong value if the suite is already on your invoice; a different product philosophy if it is not.

Semrush#

Semrush is a public company (NYSE: SEMR) with 2025 revenue of $443.6 million, and its distribution is the story. The AI Visibility Toolkit costs $99/mo per domain; Semrush One bundles run from Starter at $199/mo (50 prompts) through Pro+ at $299/mo (100 prompts, historical data) to Advanced at $549/mo (200 prompts, share of voice, API), with custom Enterprise AIO above. It also publishes a free public AI Visibility Index. For an SEO team already living in Semrush, adding AI tracking to the same login is an easy call. Claude is not in its core tracking claims (verify the current engine list), and there is no services layer and no UK B2B category history. Full breakdown: Fortitude vs Semrush AI. Their AI pricing: semrush.com/pricing/ai.

Ahrefs Brand Radar#

Ahrefs Brand Radar is the data heavyweight: a 350M+ search-backed prompt index that can show any brand's AI footprint without setup, across six engines (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot). No Claude. Pricing is $199/mo per AI platform index or $699/mo for all six, on top of an Ahrefs base plan from $129/mo, so roughly $828/mo all-in, with 2,500 prompt checks per month included (reviewers note that cap is tight). Bootstrapped, Singapore-based, and built for SEO practitioners who want AI answers in the same place as their backlink data. No guidance or services layer. Full breakdown: Fortitude vs Ahrefs Brand Radar. Their page: ahrefs.com/brand-radar.

HubSpot AEO#

HubSpot's AEO tools launched at its Spring 2026 Spotlight and aim squarely at the mass market. The free AEO Grader gives a one-off snapshot with no account needed; ongoing tracking covers 25 prompts across ChatGPT, Perplexity and Gemini, free for 28 days then $50/mo, scored on sentiment, presence quality, brand recognition, share of voice and market position. As market education at huge scale, it is welcome. As a B2B measurement tool it is thin: three engines, no Claude, no Google AI Overviews in its tracking claims, 25 prompts, no named-competitor depth, no services, no history. A sensible first taste before you outgrow it. Full breakdown: Fortitude vs HubSpot AEO. Their page: hubspot.com/aeo-grader.

How to choose#

By budget#

Under £100 per month. Otterly.AI ($29/mo), HubSpot AEO ($50/mo), Searchable Starter ($50/mo), Peec AI (from €90/mo), Profound entry ($99/mo, ChatGPT only) and Semrush's toolkit ($99/mo per domain) all sit here. Basic tracking has become a commodity at this level, which is good news for buyers. Pick on engine coverage and fit, and note which engines each one actually checks before you pay.

£100 to £1,000 per month. This is where depth lives: Fortitude Sentinel (£199, £499, £999), Semrush One ($199 to $549), Searchable's upper tiers ($125, $400), Peec's larger plans (to €499) and Ahrefs Brand Radar (~$828 all-in for all six engines). At this spend you should expect named-competitor tracking and real reporting. Only one option in this band includes up to twelve months of category history on day one, and it is ours, so weigh that claim with the appropriate scepticism and check it on the free tier first.

Over £1,000 per month. GeekyIQ's Business (£1,499/mo) and Enterprise (£2,499/mo) tiers, Profound's enterprise plans, Semrush Enterprise AIO. You are now paying for either enterprise scale or bundled human expertise. Our full cost guide, what AI visibility costs, breaks this band down.

Need the work done, not just measured? That is a different budget line: UK GEO agency retainers typically run £2,000 to £10,000 per month, GeekyIQ offers a custom retainer into Geeky Tech's services, and Fortitude Forge runs £3,950 to £11,950+ per month with the Sentinel Pro platform included. For comparison, the equivalent in-house team (content, PR, web and tooling) costs £165k to £255k per year.

By team shape#

No marketing team, or a team of one. A dashboard will tell you what is wrong and then wait for someone to fix it. Either budget for a done-for-you service (Forge, or an agency retainer) or accept that the tool's findings may sit unactioned. Our guide to choosing a tool, an agency or both is written for exactly this fork.

An SEO team already in Semrush or Ahrefs. Add the AI module to the suite you know first. You will learn the terrain cheaply, and you can graduate to a specialist when the reporting hits its limits. Just check Claude coverage: neither suite includes it in its core claims today, and our piece on SEO versus LLM optimisation explains why engine mix matters.

A capable content team that needs direction. The pure-plays (Profound, Peec AI) and Searchable shine here: strong measurement and, in Searchable's case, AI-drafted material your team can edit and ship. Read our guide on how to compare AI optimisation providers before shortlisting.

A UK B2B firm selling a considered purchase. Law firms, consultancies, brokers, recruiters: your buyers ask AI engines careful questions before large decisions, and your category's answer history matters more than raw prompt volume. This is the segment we built Fortitude for, and the head-to-heads (vs GeekyIQ, vs Searchable) show our reasoning against the nearest alternatives, strengths conceded and all.

Changelog#

• 10 June 2026: first published. All prices verified against public pricing pages on this date. This page is reviewed and re-stamped quarterly; corrections are welcome by email at any time.

Frequently asked questions#

What is the best AI visibility tool for UK B2B companies?#

It depends on your budget and whether you need the work done as well as measured. Otterly.AI ($29 per month) and HubSpot AEO ($50 per month) are the cheapest ways to start watching, Semrush and Ahrefs suit teams already inside those suites, and Profound and Peec AI are strong pure-play platforms. If you want measurement and managed delivery from one UK company, with up to twelve months of category history on day one, that is the gap we built Fortitude Media to fill.

How much do AI visibility tools cost in 2026?#

Entry points in this comparison run from $29 per month (Otterly.AI) to £1,499 per month (GeekyIQ's first paid tier). Mid-market platform plans cluster between $99 and $549 per month. Managed delivery costs more: Fortitude Forge starts at £3,950 per month, credible UK GEO retainers typically run £2,000 to £10,000 per month, and the equivalent in-house team costs £165k to £255k per year.

Which AI visibility tools track Claude?#

Of the nine compared here, GeekyIQ, Searchable and Fortitude Media list Claude among their tracked engines. Ahrefs Brand Radar covers six engines but not Claude, and HubSpot AEO tracks three engines without Claude. For Profound, Peec AI, Otterly.AI and Semrush, verify the current engine list with the vendor before buying.

Do I need an AI visibility tool, an agency, or both?#

If you have a team that can act on findings, a tool is enough. If you need the work done, you need people: an agency retainer or a managed service such as Fortitude Forge. The advantage of a combined provider is that the company doing the work is measured by the same platform that found the problem. Our guide to choosing a tool, an agency or both covers the decision in detail.

What does history on day one mean?#

Most tools start recording when you sign up, so your first months are spent building a baseline. Fortitude's Registry runs canonical buyer-intent prompts per category continuously, so new customers receive up to twelve months of their category's AI answer history at signup. Ahrefs Brand Radar can show any brand's current AI footprint without setup, which is useful but not a longitudinal record.

Are there free AI visibility tools?#

Yes. HubSpot's AEO Grader is a free one-off snapshot, Searchable offers a free visibility report, GeekyIQ has a free Sample tier, and Fortitude offers a free AI Visibility Check plus Sentinel Free with a monthly refresh. Profound publishes its free weekly Profound Index covering 12 US industries, and Semrush publishes a free public AI Visibility Index.

Start with a free check#

The fastest way to make this decision is with your own data. Run our free AI Visibility Check to see how five engines, including Claude, answer when buyers ask about your category, then test it against any free option in the table above. No card, no sales call, and the table will still be here when you get back.