Searchable vs Fortitude Media: an honest comparison (2026)

The short answer#

Searchable and Fortitude Media are both London-rooted AI visibility companies, both offer a free entry point, and both go beyond monitoring into fixing what the dashboard finds. The difference is who does the fixing. Searchable generates content briefs, articles and technical audits with AI, then your team edits, owns and ships the work; Fortitude's answer is Forge, a managed service from £3,950 per month where our people do the work and are accountable for a measured outcome, plus up to twelve months of your category's AI answer history handed over on day one. Searchable is cheaper (plans run $50 to $400 per month against our £199 to £999 Sentinel tiers) and its public case studies skew towards DTC and ecommerce, while Fortitude is built for UK B2B considered purchases: law firms, consultancies, brokers, recruiters. If you have a capable in-house team and a tight budget, Searchable is a strong buy; if you need the work done and proven, that is the job we built Fortitude to do.

What is Searchable?#

Searchable is a London AI visibility platform founded in 2025 by Chris Donnelly, with co-founders Sam Hogan and Arya Nagabhyru, and launched in January 2026. Donnelly's record is notable: he built Verb Brands (acquired by Croud in 2021), co-founded Lottie, which has been reported at around a £250 million valuation, and made the Forbes 30 Under 30 list in 2020.

The company is moving quickly. It raised a €3.4 million pre-seed in December 2025 at a reported valuation around €34 million, then £10.3 million led by Headline in May 2026 at a reported valuation around €72 million, and claims more than 12,000 users. The product tracks five engines (ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot) and pairs monitoring with AI-generated content briefs, articles and technical audits. A free visibility report is the front door.

Fortitude Media is also built in the UK, also starts free, and also refuses to stop at monitoring. The difference is the mechanism, and it shapes everything else on this page.

How much does Searchable cost?#

Searchable's published plans run from $50 per month (Starter) to $125 per month (Professional) and $400 per month (Scale), with custom enterprise pricing above that. A free visibility report is the entry point. Plan limits have differed between sources as the product evolves, so check searchable.com for the current details of what each tier includes before you buy.

That pricing is lower than ours, and we will not pretend otherwise. Fortitude Sentinel runs at £199, £499 and £999 per month above a free tier, and Forge managed delivery starts at £3,950 per month. The question this page tries to answer is what you get for the difference: in short, history at signup, a managed team rather than drafts, and a ladder that runs all the way to full delivery without changing vendor.

Searchable vs Fortitude Media: side by side#

What Searchable does well#

Three things deserve sincere credit.

Price and pace. Plans from $50 per month put serious five-engine monitoring within reach of almost any business, and the product ships improvements fast. For a lean team that wants to start now and learn by doing, that combination is hard to argue with.

It does not stop at the dashboard. Searchable understood early that monitoring alone leaves customers asking "then what?". AI-generated content briefs, articles and technical audits give a team concrete material to work from rather than a list of problems. The free visibility report is a low-friction way to see the gap before spending anything.

Founder pedigree and backing. Chris Donnelly has built and exited before (Verb Brands to Croud in 2021) and co-founded Lottie. Raising £10.3 million led by Headline within months of launch, with a claimed 12,000+ users, signals real momentum. This is not a side project; it is a well-funded company that will keep improving.

Where Fortitude is different#

Who owns the "then what?". Searchable's answer to the gap between knowing and fixing is AI-generated content that your team still has to edit, approve, publish and stand behind. Ours is Forge: a managed service where our team does the content, digital PR and web work from a monthly delivery pool, and the same company that measures your AI visibility does the work and is accountable to the same chart. The equivalent in-house team costs £165k to £255k per year; Forge plans cost roughly half the equivalent in-house team. If you are weighing tooling against delivery, our guide to choosing a tool, an agency or both covers the decision in full.

History on day one. The Registry is our longitudinal record of how AI engines answer canonical buyer-intent prompts in each category, built from our own runs on our own prompt library, never customer prompts or account data. New customers receive up to twelve months of their category's history at signup, so you start with a trend line instead of a blank chart. Our piece on benchmarking AI visibility against competitors shows why that baseline changes the first conversation you have about strategy.

Built for UK B2B considered purchases. Searchable's public case studies skew towards DTC and ecommerce, where buying cycles are short and volume is the game. Fortitude's deepest Registry history is in UK B2B categories: the law firms, consultancies, brokers and recruiters whose buyers ask AI engines long, careful questions before a six-figure decision. Tracking is global and US and EU coverage is planned, but UK B2B is where our record is deepest today. The disciplines also differ more than they look; our piece on SEO versus LLM optimisation explains why a considered purchase needs different treatment.

A ladder that ends in delivery. We have not found another UK provider that combines a tracking platform and a managed delivery service on one continuous ladder from free to full service. Searchable's ladder is well built but it ends where your team's workload begins.

Choose Searchable if... / Choose Fortitude if...#

Choose Searchable if:

• Your budget is under £199 per month: their $50 and $125 plans are real products at that price, not crippled trials.
• You have an in-house marketer or content team with the time to edit, own and ship AI-generated drafts.
• You sell DTC or ecommerce, where their public case studies are concentrated.
• You want a fast-moving product from a well-funded team and you are comfortable doing the work yourself.

Choose Fortitude if:

• You want the work done by people who are accountable for a measured outcome, not drafts added to your team's queue.
• You want up to twelve months of your category's AI answer history on day one rather than starting from zero.
• You are a UK B2B firm selling a considered purchase: legal, consulting, broking, recruitment and their neighbours.
• You want one continuous ladder from a free check to full managed delivery, with no jump between tiers and no second vendor to brief.

For how both companies sit against the wider field, see our comparison of AI visibility tools for UK B2B and our breakdown of what AI visibility costs.

Frequently asked questions#

How much does Searchable cost?#

Searchable's plans run from $50 per month (Starter) to $125 per month (Professional) and $400 per month (Scale), with custom enterprise pricing above that, and a free visibility report as the entry point. Plan limits have differed between sources, so check searchable.com for current tier details before buying.

Does Searchable track Claude?#

Yes. Searchable tracks ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot. Fortitude tracks ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Both cover five engines including Claude; the practical difference is Copilot versus Gemini.

What is the main difference between Searchable and Fortitude Media?#

What happens after the dashboard. Searchable generates content briefs and articles with AI for your team to edit, own and publish. Fortitude Forge is a managed service from £3,950 per month where our team does the work and is accountable for a measured outcome, and every new customer receives up to twelve months of their category's AI answer history at signup.

Is Searchable good for B2B companies?#

It can be, particularly if you have an in-house team to ship the content it generates. Its public case studies skew towards DTC and ecommerce, though. Fortitude is built for UK B2B considered purchases such as law firms, consultancies, brokers and recruiters, and our Registry's deepest history is in UK B2B categories.

Who founded Searchable?#

Searchable was founded in London in 2025 by Chris Donnelly with Sam Hogan and Arya Nagabhyru, and launched in January 2026. Donnelly previously built Verb Brands, acquired by Croud in 2021, and co-founded Lottie. The company raised a €3.4 million pre-seed in December 2025 and £10.3 million led by Headline in May 2026.

See where you stand first#

Whichever way you lean, start with data. Our free AI Visibility Check shows how five engines, including Claude, answer when buyers ask about your category today. No card, no sales call, and if Searchable's free report suits you better, run both and compare what they tell you. More on what we measure and why is at why Fortitude.