Disclosure: we are Fortitude Media and our own products appear in this map, so read our placement of them with that in mind. Every figure comes from public pricing pages checked on the date below.
Last checked: 10 June 2026. Methodology: prices verified against each provider's public pricing pages on that date. Read our full methodology.
The short answer
AI visibility spending in 2026 falls into five bands. Free tools (HubSpot's AEO Grader, our Free AI Visibility Check, GeekyIQ's Sample tier, Sentinel Free) give you a first look at no cost. Basic monitoring runs from $29 to $99 per month. Mid-market platforms with real depth run from roughly $125 to $999 per month. Enterprise platforms run from about $828 to £2,499 per month and beyond, into custom pricing. Managed services, where someone does the work rather than just measuring it, run from £2,000 to £11,950+ per month, against an in-house equivalent of £165k to £255k per year. What you pay is driven by four things: how many engines are tracked, how many prompts, how much history you get, and whether anyone actually does the work.
Band 1: free (your first look)
You can find out whether AI engines recommend your business without spending anything, and you should do this before buying any tool. Four free options worth knowing:
- HubSpot AEO Grader. A one-off snapshot across ChatGPT, Perplexity and Gemini, no account needed, scored on sentiment, presence quality, brand recognition, share of voice and market position.
- Fortitude Free AI Visibility Check. Our free report covering five engines: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
- GeekyIQ Sample. A free tier from the Guildford-based GeekyIQ with 10 prompts, 5 content credits, 5 competitor domains and 2 strategist credit hours.
- Fortitude Sentinel Free. Ongoing free tracking of 1 brand across 5 prompts with a monthly refresh, with category history included.
Two free public indexes are also worth a look for market context: the Profound Index (weekly rankings across 12 US industries) and Semrush's AI Visibility Index.
If your free checks come back clean, stop here and check again next quarter.
Band 2: basic monitoring, under $100 per month
Basic AI visibility tracking now costs between $29 and $99 per month, and prices in this band keep falling. The main options:
| Provider | Price | Notes |
|---|---|---|
| Otterly.AI | from $29/mo | The lowest-friction affordable monitoring, fast setup |
| HubSpot AEO | $50/mo | 25 prompts across ChatGPT, Perplexity, Gemini; 28-day free trial |
| Semrush AI Visibility Toolkit | $99/mo per domain | Inside the Semrush suite many teams already use |
| Profound (entry) | from $99/mo | ChatGPT only at this price point |
This band answers one question: "are we showing up, roughly?" It is the right spend when you want a smoke alarm, not a diagnosis. The trade-offs are engine coverage (Claude is generally absent in this band), shallow prompt depth, little or no competitor detail, and no history before the day you subscribe.
Band 3: mid-market platforms, roughly $125 to $999 per month
Mid-market platforms add the depth that turns monitoring into decisions: more engines, more prompts, competitor share of voice and historical data. The main options:
| Provider | Price | Notes |
|---|---|---|
| Searchable | $125 to $400/mo (Professional to Scale; plans start at $50) | London startup, AI-generated briefs and articles, technical audits |
| Peec AI | €90 to €499/mo | Berlin, six to seven engines, unlimited users on all plans |
| Semrush One | $199 to $549/mo | 50 to 200 prompts; share of voice and API on the $549 tier |
| Fortitude Sentinel | £199 to £999/mo | 5 engines including Claude, named-competitor share of voice, up to 12 months of category history on day one |
This is the band where differences stop being about price and start being about fit. A marketing team that wants reporting integrations leans one way; a UK B2B founder who wants Claude coverage and category history leans another. Our round-up of AI visibility tools for UK B2B compares this band in detail, and our guide on how to compare AI optimisation providers gives you the questions to ask any of us.
Band 4: enterprise platforms, $828 to £2,499 per month and beyond
Enterprise AI visibility platforms start at around $828 per month all-in and rise into custom contracts. The main options:
| Provider | Price | Notes |
|---|---|---|
| Ahrefs Brand Radar | ~$828/mo all-in | $199/mo per AI platform index or $699/mo for all six, plus an Ahrefs base plan from $129/mo; 2,500 prompt checks/month; no Claude |
| Profound (growth and enterprise) | $399 to $499/mo growth; custom enterprise | Full 10+ engine coverage sits in the custom enterprise tier; 700+ enterprise customers |
| GeekyIQ | £1,499/mo (Business) or £2,499/mo (Enterprise) | 250 or 500 prompts, content credits, strategist hours included; expert time also sold at £250/hour |
| Semrush Enterprise AIO | Custom | The enterprise tier of the Semrush suite |
This band buys scale: bigger prompt indexes, more engines, more seats, more data. What it generally does not buy is delivery. With the partial exception of GeekyIQ's metered strategist hours, these platforms tell you what is wrong at enterprise depth and leave the fixing to your team or your agency.
Band 5: services, where someone does the work
Managed AI visibility services in the UK run from £2,000 to £11,950+ per month, against an in-house equivalent of £165k to £255k per year. The structure of this band:
| Option | Price | Notes |
|---|---|---|
| UK GEO agency retainers | £2,000 to £10,000/mo | Typical credible mid-market range; no proprietary platform, reporting usually assembled from third-party tools |
| Fortitude Forge | £3,950/mo (Growth), £6,950/mo (Scale), from £11,950/mo (Enterprise) | Content, digital PR and web delivery; every plan includes Sentinel Pro; roughly half the equivalent in-house cost |
| In-house team | £165k to £255k/year | Content, PR, web and tooling equivalent, hired and managed by you |
The honest framing of this band: a tool tells you the score, a service moves it. UK GEO agencies will do the work but typically cannot show the score moving inside their own platform, because they do not have one. Forge is our answer to that gap: the same company that measures your AI visibility does the work and is accountable to the same chart. We have not found another UK provider that combines a tracking platform and a managed delivery service on one continuous ladder from free to full service. The full decision is covered in our guide to tools, agencies or both.
What actually drives the price
Four variables explain almost every price difference on this page.
- Engines tracked. Three engines is the budget standard (HubSpot). Five including Claude is where serious B2B coverage starts (Fortitude, GeekyIQ). Six or more is enterprise territory (Ahrefs, Peec, Profound's custom tier).
- Prompt depth. 25 prompts is a sample. 50 to 250 covers a category properly. 500+ is enterprise scale. Depth is what turns "we are visible" into "we lose these twelve buying questions to that competitor".
- History. Most platforms start your record the day you pay. Historical data is either a premium tier feature (Semrush One Pro+ at $299) or, in our case via the Registry, up to twelve months of your category's history handed over on day one. History is what tells you whether you are rising or falling, and it cannot be bought retroactively.
- Whether anyone does the work. This is the largest jump in the whole map: from £999 per month at the top of the platform bands to £2,000+ for services. You are no longer paying for software; you are paying for people who write, pitch, build and answer for the result.
How to budget by company size
Match the spend to who will act on the data, not to how worried you are.
- Under £1M revenue, or pre-revenue. Spend nothing yet. Use the free band: HubSpot's grader, our Free AI Visibility Check, Sentinel Free. Fix your website basics yourself with our technical checklist for an AI-ready website.
- £1M to £5M revenue, no marketing team. Budget £0 to £199 per month. A free tracker plus quarterly manual checks, or Sentinel Basic at £199 if AI recommendations visibly affect your pipeline. Do not buy a service until you know which prompts you are losing.
- £1M to £50M revenue, AI visibility affecting deals. Budget £199 to £999 per month for tracking with real depth (pick on engines, history and competitor coverage), or $99 to $549 with Semrush if you have an SEO team in-house. If nobody internally will own the fixing, budget £2,000 to £6,950 per month for a service instead, because a dashboard nobody acts on is the most expensive thing on this page.
- £50M+ revenue or complex multi-brand. Budget for the enterprise band (roughly $828 to £2,499 per month and up) if you have the team to use it, or a service retainer at £3,950 to £11,950+ per month if you want delivery included. Compare both against the £165k to £255k per year an in-house equivalent costs.
Where we are not the right spend
We would rather lose you to the right option than win you into the wrong one, so here is where Fortitude is not the answer. If your budget is under $50 a month, HubSpot AEO or Otterly will serve you better than anything we sell. If you have a capable in-house SEO team already paying for Semrush, the AI Visibility Toolkit at $99 per month per domain is the value benchmark and we say so on our Semrush comparison page. If you are a US consumer brand, Profound's index categories and dataset are built for your market and ours are deepest in UK B2B today. And if your free checks came back clean, spend the money on your product instead and check again next quarter. Who we are right for is set out at why Fortitude.
Frequently asked questions
How much does AI visibility tracking cost in 2026?
Basic monitoring costs $29 to $99 per month (Otterly from $29, HubSpot AEO at $50, Semrush from $99 per domain). Mid-market platforms with more engines, competitor depth and history run roughly $125 to $999 per month. Enterprise platforms run from about $828 per month to £2,499 and into custom pricing. Free tiers exist at most levels, so you can start at £0.
How much do GEO and AI visibility services cost?
Typical credible UK mid-market GEO retainers run £2,000 to £10,000 per month. Fortitude Forge runs £3,950 to £11,950+ per month with the Sentinel Pro platform included. The in-house equivalent (content, PR, web and tooling) costs £165k to £255k per year, which is why managed services at roughly half that figure exist.
Why do AI visibility tools vary so much in price?
Four variables drive the differences: how many AI engines are tracked (three at the budget end, five or more at the serious end), prompt depth (25 versus 250 or more), whether you get historical data, and whether anyone does the optimisation work rather than just measuring it. The jump from software to service is the biggest price step in the market.
Can I measure my AI visibility for free?
Yes. HubSpot's AEO Grader gives a free snapshot across three engines, our Free AI Visibility Check covers five engines including Claude and Google AI Overviews, GeekyIQ's Sample tier includes 10 free prompts, and Fortitude Sentinel Free tracks one brand on five prompts monthly at no cost. Run the free checks before paying for anything.
Is it cheaper to do AI visibility in-house?
Usually not. An in-house equivalent team covering content, PR, web and tooling costs £165k to £255k per year, against managed services at £2,000 to £11,950+ per month. In-house makes sense at scale or when AI visibility is core to your model; below that, a platform plus targeted help tends to cost less.
Start at £0
Whatever your budget ends up being, the first step costs nothing. Run our Free AI Visibility Check and see how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews answer when buyers ask about your category. No card, no sales call, and the result will tell you which band on this page, if any, deserves your money.