The two products overlap on monitoring and diverge on everything around it. This page covers pricing, features, who each is built for, and the cases where Peec is plainly the better choice. For the full market picture, our UK B2B AI visibility tools roundup compares every serious option.
What is Peec AI?
Peec AI is a Berlin-based AI visibility platform founded out of Antler's winter 2024 cohort by Daniel Drabo, Tobias Siwonia and Marius Meiners, and launched in February 2025. It has raised roughly $29M, including a $21M Series A in November 2025, and TechCrunch reported around $10M in annualised revenue in May 2026. The company has about 85 staff and a New York office alongside its Berlin base.
The product tracks brand visibility across six engines (ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode and Google AI Overviews, with Grok reported by some sources as a seventh), with prompt tracking, sentiment, citation analysis, a Looker Studio integration and an Actions feature that clusters owned versus earned media opportunities. Pricing runs from €90 to €499 per month with unlimited users on all plans; current details are on Peec AI's pricing page.
How do Peec AI and Fortitude Media compare side by side?
| Peec AI | Fortitude Media | |
|---|---|---|
| Pricing | €90 to €499/mo | Sentinel Free £0, Basic £199/mo, Standard £499/mo, Pro £999/mo; Forge from £3,950/mo |
| Users | Unlimited on all plans | Ladder from free check to full managed service |
| Engines | 6 (ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, AI Overviews; Grok per some sources) | 5: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews |
| Category history at signup | Not part of the offer | Up to 12 months of your category's history on day one |
| Services | No services arm | Fortitude Forge: content, digital PR, website rebuilt on the Fortitude Framework |
| Public category publishing | None for UK B2B | The Registry: quarterly Category Indexes, monthly movers reports |
| Built for | Marketing teams and agencies | Founders and MDs of UK B2B companies, plus agencies via white-label |
What Peec AI does well
Peec has earned its reputation and we are not going to talk around it.
- Fair, transparent pricing with unlimited users. €90 to €499 per month with no per-seat charges on any plan. For a marketing team of eight, that pricing model alone beats most of the market.
- Speed of execution. Launched February 2025, roughly $10M annualised revenue by May 2026 per TechCrunch, 85 staff across Berlin and New York. The product ships quickly and improves visibly.
- A feature set built for working marketers. Prompt tracking, sentiment, citations, the Looker Studio integration for reporting, and the Actions feature that clusters owned versus earned media opportunities. These are practical tools, not demo features.
- Strong agency adoption. Agencies have voted with their wallets, and agencies are demanding customers. That adoption is a real signal of product quality.
Where Fortitude is different
The honest framing is that Peec and Sentinel monitor a similar problem for different buyers, and only one of us offers to fix it.
Peec assumes a marketing team. We assume a founder. Peec's whole design, unlimited seats, Looker Studio dashboards, action clustering, presumes there is a team on your side ready to receive insights and execute on them weekly. Plenty of growing UK B2B companies do not have that team. Their founder or MD does not want a second dashboard to check; they want the problem owned. Our ladder is built for that buyer: a free AI Visibility Check, Sentinel from free to £999 per month, a Discovery engagement at roughly £1,500 (credited back if you proceed), and Fortitude Forge from £3,950 per month doing the content, digital PR and website work with delivery accountable to the same chart. We have not found another UK provider that combines a tracking platform and a managed delivery service on one continuous ladder from free to full service. If you are weighing software against an agency retainer, our guide to tool, agency or both covers that decision in full.
Sentinel hands over your category's history on day one. The Registry is our longitudinal record of how AI engines answer canonical buyer-intent prompts per category, and new customers receive up to twelve months of their category's history at signup. With any tool that starts tracking when you subscribe, month one is a baseline. With Sentinel, month one is a trend, and trends are what tell you whether AI engines were already drifting towards a competitor before you started watching. Our methodology page explains exactly how Registry data is collected.
Claude is in our five engines. We track ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews on every Sentinel tier. Claude does not appear in the Peec engine lists we checked for this page; verify on peec.ai if Claude coverage matters to your buyers.
We publish the UK B2B record. Registry publishing produces quarterly Category Indexes and monthly movers reports for UK B2B categories, human-edited with methodology and dates on every piece. If your market is UK considered-purchase B2B, that public record is built around your category, not adjacent to it.
What about agencies comparing white-label options?
Candidly, Peec is a strong white-label choice on features, and agencies comparing on product alone may well land there. Unlimited users, solid integrations and quick shipping make it easy to run many clients through one account.
Our agency case rests on two things Peec does not offer. First, Registry history: when you pitch a prospect, walking in with up to twelve months of their category's AI visibility history is a different conversation from offering to start measuring next month. Second, delivery: our agency channel runs on Sentinel Pro white-label across multiple brands, and Forge sits behind it, so when a client signs off work the agency does not want to staff, the delivery can be subcontracted to the same provider whose platform is reporting the results. If your agency has a full delivery bench and just needs measurement, weigh Peec seriously. If you want history in the pitch and capacity behind the retainer, that is our lane.
Choose Peec AI if... / Choose Fortitude if...
Choose Peec AI if:
- You have a marketing team (or are an agency) that will act on visibility data every week and wants everyone in the tool, since every plan includes unlimited users.
- Your budget for tracking is €90 to €499 per month and you want strong value inside that band.
- The Looker Studio integration and the Actions feature fit reporting workflows you already run.
- You want a fast-moving product from a well-funded team that ships often.
Choose Fortitude if:
- You are a founder or MD who wants the problem owned, not another dashboard to check.
- You want up to twelve months of your category's history on day one rather than starting from a blank baseline.
- You want Claude tracked alongside ChatGPT, Gemini, Perplexity and Google AI Overviews.
- You want a ladder that can end with Fortitude Forge doing the work, accountable to the same chart that measures it.
- You are an agency that wants Registry history in the pitch and the option to subcontract delivery.
Frequently asked questions
How much does Peec AI cost?
Peec AI's plans run from €90 to €499 per month, and every plan includes unlimited users with no per-seat charges. As of 10 June 2026 those are the published figures; check peec.ai for the latest.
What are the best Peec AI alternatives?
It depends on the buyer. For founders and MDs of UK B2B companies who want category history on day one and the option of managed delivery, Fortitude Media is the specialist alternative. For enterprise brands, Profound (from $99 per month, custom enterprise for full coverage) is the category leader. For pure low-cost monitoring, Otterly.AI starts at $29 per month.
Does Peec AI do the work for you?
No. Peec AI is software: it tracks, reports and suggests actions, and your team executes. There is no services arm. Fortitude Forge is a managed service that does the content, digital PR and website work, which is the structural difference between the two offers.
Is Peec AI good for agencies?
Yes, Peec has strong agency adoption and its unlimited-user pricing suits multi-client work. The honest comparison: Peec is a strong choice on features, while our agency offer is Sentinel Pro white-label plus up to twelve months of category history to use in pitches and the option to subcontract delivery to Forge.
What does Fortitude Media offer that Peec AI does not?
Three things: up to twelve months of your category's history at signup from the Registry, Claude coverage within our five tracked engines, and a managed delivery service (Fortitude Forge, from £3,950 per month) so the same company that measures your AI visibility does the work and is accountable to the same chart.
Find out where you stand first
Whichever way you lean, start by seeing how AI engines answer buyer-intent prompts in your category today. Our free AI Visibility Check covers ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, takes minutes, and the result is yours with no card and no sales call. If you want context first, read how to track whether AI is recommending your business and benchmarking your AI visibility against competitors, then run the check. Why we built things this way is on why Fortitude.