Your clients. Your brand. Our engine.
White-label Sentinel and run every client's AI visibility under your own name: multi-brand tracking, your logo on the reports, an API for your dashboards, and a data asset behind you that nobody can shortcut.
What white-label means here.
Yours
Your logo and name on client views and reports. Your client relationships and your pricing. Your positioning as the agency that measures the AI era instead of guessing at it.
Ours
The engine, the question library, the runs, the matching, the Vault and its history. The parts that take years to build and one sentence to promise.
Agencies respect precision, so we are precise: you resell the measurement under your brand; the methodology stays ours and stays public, which is exactly what makes your reports defensible in front of a sceptical client.
Every client in one workspace, no spreadsheet glue.
10 brands on Scale, each with its own competitors, questions and history, switchable in one click.
Reports under your name, built from the same evidence trail we stand behind publicly.
Pull scores and movements into your own dashboards and decks, so Sentinel disappears into your service.
Pitch a prospect with their category's existing Vault record. ‘Here is what the engines said about you last quarter’ wins meetings.
One licence, a programme's worth of margin.
Illustrative, and deliberately conservative. Your pricing is your business; the mechanics are the point.
| Sentinel Scale, one licence | £999 | multi-brand, white-label, API |
| 8 client programmes on it | £396 each | illustrative reseller price per client |
| Measurement revenue | £3,168 | before your consulting and content fees on top |
| Margin on the licence | £2,169 | and the reporting runs itself |
Figures are illustrative; set your own client pricing. Most agencies wrap the measurement inside a wider monthly programme, which is where the real margin lives.
When a client wants the work done, you still say yes.
Forge, our managed delivery programme, sits behind agency partners on referral terms. Your client, your relationship, our production line. Saying yes to delivery never has to mean staffing up.
Sell with our material
Category Indexes, audit formats and the Vault's data give you the pitch deck: original numbers your competitors cannot show.
Client data stays separate
Each brand's questions, settings and history live in their own workspace. Losing a client never means untangling a shared account.
You own the relationship
Referral terms are written so the client is yours, in writing. We measure and, if asked, we build. You run the account.
The things agencies ask us.
Full white-label or co-branded?
Either. Fully white-labelled client views and reports on Scale, or co-branded if you would rather lean on the methodology's public reputation.
How fast can we onboard a client?
Add the brand, name the competitors, pick the questions or accept the category defaults, and the first scores arrive with the category's Vault history already attached.
What if a client outgrows the plan?
Talk to us. Above Scale we arrange partner terms directly, priced on volume rather than a public tier.
Who owns the client relationship if Forge gets involved?
You do, in writing, in the referral agreement.
Make your clients the brands AI recommends.
A conversation first: your portfolio, your sectors, and whether the numbers work. Then a Scale licence and your first client live inside a week.