AI and automation
David Adams
Thirteen years inside a £30 million platform, from the phones to the boardroom. Now he runs Fortitude and builds the machine.
Meet David ↗Sound familiar?
If you said one of these out loud, start here.
You have a good business. Growth now depends on luck, and on you. Pick the one that sounds most like your Monday and read what we would do about it.
01 · Pipeline“Referrals have slowed and we have no plan B.”So we put decision makers who fit in your diary, briefed, and charge per meeting held.How Pipeline That Fills works ↗02 · Website“Our website undersells us.”So we build pages that answer what buyers ask, and improve them every month from search data.How Website That Sells works ↗03 · Reputation“Competitors show up on Google and ChatGPT. We don't.”So we get you named where buyers ask who to use, and track it until you are.How Reputation That Wins works ↗04 · Pipeline“I delete twenty LinkedIn pitches a week. I'm not going to send them.”So every message we send says something true about the firm, written by a person, approved by you.Read the full answer ↗05 · Growth“Four agencies, nobody in charge.”So we run website, reputation and pipeline as one programme, and a founder owns your plan.Read the full answer ↗06 · Growth“I can’t tell what marketing made us.”So every month you get one page: meetings held, pipeline accepted, where AI names you and what shipped.Read the full answer ↗
All 20 things founders tell us ↗What we do
Three outcomes. One team. One number each.
Most firms buy these from three suppliers and manage them on a Friday afternoon. We run them as one programme, and a founder owns your plan.
Built to performBe found · Website That Sells
A website that brings in enquiries.
Built for Google and AI answers, not just for people. Improved every month from search data and what your sales team hears.
MovesEnquiries from search
The whole pack behind youBe trusted · Reputation That Wins
Be the name buyers are given.
Expert content, earned press, reviews, and a founder LinkedIn that buyers check after your email lands.
MovesAI answers naming you
A crew that turns up readyBe met · Pipeline That Fills
Meetings with people who can say yes.
Researched outreach by email and LinkedIn. Decision makers who fit, in your diary, briefed. Pay per meeting held.
MovesMeetings held
How we work, and what it costs
Five steps, from free. Stop after any of them.
No long pitch. No 60 page deck. Each step is useful on its own, each paid step is credited against the next, and you can stop after any of them.
- Step 130 minutes
Growth Review
Free
A call with a founder. Five scores, three fixes in writing, yours to keep.
Most founders start here
- Step 2Optional · 1 week
Paid Discovery
£499
Every finding under five lenses, ranked, with the fix written so any team could ship it.
Credited against month one
- Step 3Two weeks
Growth Plan
£1,500
A 90 day plan with costs and owners, on one page. Yours whether you continue or not.
Credited against month one
- Step 4Month by month
Focus programme
from £2,500 a month
One problem, one team, one month at a time.
No minimum term
- Step 5Every month
Full programme
£5,000 to £8,000 a month
Website, reputation and pipeline, run as one programme by the founders, reviewed with you monthly.
One number to judge us on
All fees exclude VAT. Prefer to share the risk? We will consider results-based terms. Bring your average client value to the call and we will do the sum in front of you.
What changed for them
Real clients. Real numbers.
1 in 5
new members this year came through an AI recommendation
Read the story ↗0 → 4
UK buyer questions where AI now names ID-Pal
Read the story ↗310
pages rebuilt across three regions, in weeks
Read the story ↗1 week
to a plan TCC's own team built the new site from
Read the story ↗
We run our own business on this
This site is a managed website. Our pipeline comes from Pipeline That Fills.
If you received an email from us, it mentioned something true about your firm, because that is how every message we send is written. See how we run Fortitude ↗ See an example monthly report ↗
Why Fortitude exists
We built the growth firm we wished we could hire.
We have built, scaled and sold our own companies. We hired the agencies and sat through the decks. Fortitude is what we looked for and could not find: senior people, one plan, and a number you can judge us on.
30 yrs building and selling internet businesses20m+ members on platforms we built$350m revenue, mostly from being found online
The founders
Data and insight
Ashley Kenerson
Thirteen years turning marketing data into decisions at one of the world's biggest agencies. Keeps our numbers honest.
Meet Ashley ↗
The founder's record
Ross Williams
Built and ran a subscription business for twenty-one years, bootstrapped. Backs David and Ashley, and established the Foundation.
Meet Ross ↗We built our own tools and we run our own firm on them. Meet the founders ↗
10% of everything we invoice goes to founders in crisis, through the Fortitude Foundation. It costs you nothing extra. How the 10% works ↗
Growth favours the prepared.
Buyers are already asking ChatGPT who to call. Every month you are not in the answer, a competitor is. Thirty minutes with a founder is where that starts to change.